"New Marketing" magazine was founded in 2003, focusing on "marketing". It is a high-end business magazine for professional marketing managers. It is also the only magazine in China written by the world marketing master Philip Kotler. (Philip Kotler) and Milton Kotler serve as lifelong honorary consultants for marketing magazines. Basic introduction Company name: New Marketing Foreign name: New Marketing Language: Simplified Chinese Category: Marketing Supervising unit: Guangxi Normal University Sponsor: Guangxi Normal University Newspaper Media Group Editorial unit: Guangxi Normal University Magazine Founding date: 2003 Publishing cycle: Monthly domestic issue number: CN45-1323/F International issue number: ISSN1673-6788 Price: 10 yuan Editor-in-chief: Sun Quansheng General manager: He Zhimao Magazine introduction, columns, content, advertising, readers, distribution, new media, electronic reading platform, resources, Magazine introduction "New Marketing", winners are thinking! "New Marketing" magazine was founded in 2003. It is based in China, looks at the world, and focuses on "marketing". It is the only Chinese magazine with lifetime honors held by world marketing masters Philip Kotler and Milton Kotler. A marketing magazine for consultants. "New Marketing" focuses on integrating excellent resources in the industry, uniting cutting-edge media forces, creating a marketing-centered business magazine, and seeking solutions to the Chinese market. "New Marketing" magazine is determined to become the leader of Chinese marketing magazines. In 2006, "New Marketing" magazine was rated as "the print media with the highest increase in Chinese and foreign brand reputation" by the China Brand Research Institute. "New Marketing" focuses on practical operations, pays attention to corporate business innovation and innovative marketing, and analyzes and reports on new marketing trends, new concepts, new methods, and new cases in China with an international and professional perspective. It is a marketing elite for middle and high-level enterprises and a related research institution. , a professional marketing publication that is a must-read for those who care about corporate marketing. After 11 years of careful creation, "New Marketing" magazine has become the undisputed first choice journal of Chinese marketing managers with its diversified values ??and profound insight that combines depth and breadth, and is listed on the list of authoritative magazines in the marketing industry - "China's No. 1 Marketing Journal". "New Marketing" magazine has a circulation of 215,000 copies in a single issue. Its distribution network covers the whole country and has a large number of loyal and high-value readers. "New Marketing" magazine won the honors of "Top Ten Most Popular Electronic Magazines in 2013", "Top 100 Most Influential Digital Reading Journals in 2013", and "Top 100 Most Popular Journals". "New Marketing" magazine has held the "China Marketing Leaders Annual Conference" for ten consecutive years, which is an annual ceremony in the Chinese marketing industry. "New Marketing" magazine holds the "Intelligence Training Camp for New Marketing Youth" every month, where you can enjoy a feast of ideas with a glass of wine. "New Marketing" magazine, after more than ten years of hard work and hard work, will have a brilliant future. Column Cover Report The cover report is the crystallization of the wisdom of the editorial staff of "New Marketing". It integrates excellent editorial staff to capture the marketing hot spots in the industry, enterprises and academia, conduct in-depth excavation and professional dissection, and the report is objective, neutral and thorough. Observation Capture news hot spots from a comprehensive perspective, observe, refine, think, and discover the marketing strategies and foresight behind marketing events. The high-end dialogues of Sharp Leaders show the business wisdom of top figures, and the marketing stories outline the colorful lives of business people, condensing the marketing essence of elite figures, and sharing their wisdom resources. Cool Marketing looks at the world from an innovative perspective, pays attention to newly emerging business models and marketing models, and presents the latest and most cutting-edge marketing theories, concepts and practices. The column brings together famous Chinese and foreign marketing experts and integrates authoritative voices in the industry. The column adheres to the academic principle of "a hundred schools of thought contend", explains the cutting-edge trends in marketing, offers the wonderful opinions of marketing experts, resolves doubts, and provides guidance. Experts from the practical, consulting and academic circles meditate and express their thoughts in silence. They engage in face-to-face brainstorming, interactive discussions, and practice, and learn from each other through teaching. Content provides readers with a feast of ideas about cutting-edge marketing. In the era of vicissitudes, enterprises that have gone through vicissitudes of life need written records of vicissitudes of marketing history to be true witnesses to world marketing and Chinese marketing.

"New Marketing" closely follows the pulse of the economy and society, walks at the forefront of the times, relies on rationality, takes foresight as the guiding direction, penetrates hot marketing events with a sense of responsibility, mission and credibility, and is enriched with stories, cases, characters and images. Presentation format, let readers understand more of the true meaning of marketing. Advertising uses unique and effective promotion plans to bring the most competitive promotion effects to advertisers. "New Marketing" has the lowest cost per thousand people in the industry and the most effective advertising effects, thanks to its high-quality readership. The readers of "New Marketing" are China's best marketing elites who are constantly striving for success and rising. Advertisers can use "New Marketing" to promote their products to target customers in the most cost-effective way. "New Marketing" has designed flexible promotion plans to provide advertisers with a variety of choices to meet the promotion needs of different customers. More than 68% of the readers are general managers, chairman of the board, presidents, business owners and other decision-makers; the average age is 35 years old; 97% have a college degree or above; the average annual household income is as high as 300,340 yuan, of which 19% have an average annual household income of 400,000 yuan to 1 million; 4% exceed 1 million; the average annual decision-making budget is as high as 3.482 million, of which the proportion of readers with an annual decision-making budget of more than 5 million is as high as 23%. New Generation - "New Marketing" Advertising Value Research Report Distribution A professional distribution team, rigorous distribution management, and diversified sales channels are the keys to ensuring the quality and quantity of readers for "New Marketing". For the convenience of readers, "New Marketing" has established a distribution channel integrating retail, post office subscription, group purchasing, and online shopping to help readers subscribe anytime and anywhere. In 2014, the circulation volume of a single issue of "New Marketing" through traditional channels was 215,000. A single issue of the new media channel was published and read by 3 million people. Post Office Subscription: There is a unified mailing code across the country, and the post office subscription network spreads across the country, with a large and stable readership. Retail: Post offices, newsstands, financial bookstores, colleges and universities, airports, MRTs, supermarkets, etc. in major and medium-sized cities in China. Group buying: For customers such as enterprises, societies, and associations who have a large demand for magazines, "New Marketing" has opened a group buying subscription hotline to provide personalized services to group buying customers. New Media "New Marketing" can be subscribed, downloaded and read through the official website, Apple APP, Android APP, WeChat, Weibo, Kindle and other platforms. The official website of "New Marketing" is one of the most influential professional marketing websites in China. In addition to publishing exclusive articles of "New Marketing", it also collects the latest marketing information at home and abroad, as well as typical cases of marketing success and failure to help you gain insight into marketing trends. Post a news item in the key column of the "New Marketing" website, which will be translated simultaneously by Xianguo.com and NetEase Cloud Reading. The total number of subscribers in each issue is about 340,000. WeChat and Weibo The number of winter noodles on WeChat is 26,000. The number of winter noodles on Weibo is 45,500. Apple App Store In the second Apple Global App Store Chinese magazine user selection, "New Marketing" won the "Top Ten Most Popular Electronic Magazines in 2013". Electronic reading platform VIVA In January 2011, the copyright content of "New Marketing" was officially launched on VIVA. The "2012 Reading Data of Brand Magazine "New Marketing"" provided by VIVA shows that the number of readers of the October 2012 issue of "New Marketing" was 2.5 million. VIVA targets the 10% of mid-to-high-end smartphone users to enter the reading market. The vast majority of readers who read financial magazines through smartphones such as iPhones are high-end business people. Longyuan Journal Network On November 7, 2013, China Press and Publication Research Institute, Periodical Network Communication Research Center, Global Chinese Electronic Journal Association, and Longyuan Digital Media Group Longyuan Journal Network authoritatively released: "New Marketing" won the "2013 "Top 100 most influential journals in digital reading of the year", "No. 50 in reading among enterprises and institutions", "No. 98 in reading in China Unicom". BoKan.com In 2012 and 2013, "New Marketing" entered BoKan.com's annual click rankings for two consecutive years, and was listed among the "Top 100 Most Viewed Journals". Dulantianxia.com In 2013, "New Marketing" was ranked among the "Top 100 Most Influential Journals in 2013" in Dulantianxia.com's annual click rankings.

The number of subscribers of Xianguo Network: more than 425,000 (data on May 19, 2014, the number of subscribers increases by about 1,000 people every day) The number of NetEase Cloud reading subscribers: more than 56,000 (data on May 19, 2014) Other online reading platforms China National Knowledge Infrastructure and Spider Network, Fengyue.com, Shanda Yuedu.com, ZCOM electronic magazine network, Xiyue Media, etc. Content reprint websites Sina, Sohu, Tencent, NetEase, Phoenix, Hexun, China Marketing Communication Network, China Enterprise News Network, China Brand Management Network, China Marketing Management Network, China Economic Network, Global Brand Network, China Advertising Network, Baidu Wannianxin.com (formerly China Talent Network), Borui Management Online, MSN Financial Channel, Heart Network, Panorama Network, Business Review Chinese Network, President Network, iResearch Market Consulting, Financial Industry, Financial Network, Jucheng Consulting, Technology China Network, Lianshang Network, Meihua Network, Flush, CICC Online, China Win Sales Network, China Retail Network, China Retailer, China Financial Information, China Retail Management Information Network, Blue Lion Finance, Value China Network, Ju Heng.com, China Enterprise Management Network, Global Activities Network, CCW Network, Alibaba Qiaoqiao, BNET Business Talent Network, etc. Powerful Resource Integration System When you no longer regard "New Marketing" as just a magazine or a media, you will find an infinitely extending space appearing in front of you... Through the "New Marketing" borderless platform , you can maximize the integration of the resources you need and create unexpected business value. Tailor-made and personalized integrated service plans for you, "New Marketing" will share success with you. China Marketing Leaders Annual Conference is to create the most authoritative annual event for Chinese marketing leaders in the marketing industry, stand at the forefront of the world, share the wisdom of marketing elites, and explore innovative marketing methods for Chinese companies under the background of globalization in the 21st century. New Youth in Marketing Club Join the New Youth in Marketing Club and participate in the Intelligent Training Camp for New Youth in Marketing to improve yourself and gain unlimited value. Professional club execution agencies allow you to enjoy meticulous marketing manager services. Systematic marketing training and interactive communication build a vertically and horizontally extending network of contacts for you.