Generally speaking, during holidays, the passenger flow of catering franchisees will increase to varying degrees. This time is also a good time for catering franchisees to promote publicity. To make festivals expensive and wide, restaurants should reflect the festive atmosphere in terms of dishes and store layout, and at the same time, they must provide good services, which is the key to attract customers to come again.
2, the guest information table.
Record customer information in the form of reports to provide personalized services for different types of guests, such as guests' birthdays, wedding anniversaries and children's full moons. Guests' preferences, taboos, etc. A detailed record of a dish. On festive days, enterprises will send greeting cards, greetings, short messages, greetings and so on. Based on this, they will organize relevant personnel to systematically classify guests and keep in touch, so as to realize friendship from "guests" to "friends" and create loyal support groups.
3. Internal promotion methods.
A catering franchise store with good benefits can not be ignored in creating the internal cultural atmosphere of the enterprise. Therefore, internal promotion is the use of internal advertising, billboards, popular pictorial and other promotional dishes to the public. In order to attract customers to use them to expand sales and create a wide range of shops, and "food" can be seen everywhere. Only by vigorously strengthening internal publicity can customers be widely organized and retained.
4. Media promotion methods.
Today's information is very developed, which also brings convenience for the catering industry to communicate with guests and draws closer the relationship with guests. There are many media interfaces, and catering enterprises need to determine the media carrier according to their own marketing needs. Newspapers, TV, radio, DM and other media are commonly used. When selecting media, you must choose the correct media; Second, we should choose the "selling point" of advertising content and not follow suit; Third, it must appear repeatedly in a period of time to attract the attention of guests;
Fourth, we should pay attention to "cost performance", pay attention to saving expenses, and achieve the maximum effect with the least money.
5. Online promotion.
With the development of the Internet, the number of netizens is increasing, and merchants have launched online ordering and online group buying, which is also a good marketing method.