It's an indisputable fact that WeChat blocks Taobao customers. Taobao customers who don't make money are fine. Taobao customers who make money are really humbled. During this time, they almost dare not send bills, and they earn every penny with fear. So I have also seen that many bosses who have done well in Taobao recently have turned their attention to the media. Maybe they didn't earn as much as sending bills in groups at first, but at least they are safe and reliable!

self-media Taobao: Taobao customers who use the traffic from the self-media platform to promote products usually insert product links in the text, and use exquisite content as a guide to promote users to place orders.

At present, the headline number is the most widely used self-media platform for Taobao. As long as the conditions are met and "commodity" is opened, you can add commodity links (headlines support product links of multiple platforms) in the article. Therefore, in order to let everyone know more clearly how self-media Taobao operates, this article will explain the use of the "commodity" function of headline number.

In November last year, in order to write a few articles about Taoke, I specially pulled a WeChat group of about 15 people (and got reference data in practice), and I did a test for a week. All the products I pushed to the group were carefully selected by myself. What impressed me the most was the Apple data cable. The unit price was 15 yuan, and the commission for one piece was 7 yuan. After being pushed to the group, 32 products were sold within one hour, and the rest were sold. Then I pushed Android and sold dozens more, followed by mobile phone covers, mobile phone films and other low-priced products, and the order volume was very good, so before writing this article, with the feeling that "mobile phone accessories are quick to order", I searched the headlines for related mobile phone brands.

Sure enough, I found some headline numbers (as shown below) that are very good at scouring customers.

From the perspective of user experience, describe some problems of the mobile phone, and insert product links in the text or at the end of the text.

after searching several articles, I found that they are all the same product promotion methods (the content corresponds to the product).

why are some self-media customers not paying enough?

In fact, when many friends first used the "commodity" function, the order quantity was not very ideal. The main reason was that they didn't analyze it, and they always thought that everyone else operated in this way, and they could just put a product of the same type, but they didn't care about the quality of the content.

"If you can make a large number of orders in this way, what's the difference with paying money from the sky?"

through the communication with some self-media customers, we found that there are actually two factors that affect the volume of orders:

content quality: the volume of orders is directly proportional to the traffic obtained, while the traffic of headlines mostly comes from the recommendation of the system. The better the content quality, the more the recommended volume will be, and the more the articles are read, the more the product links will be exposed.

product selection: with the traffic, product selection becomes the most important thing. If you are careful enough, you will find that many explosive articles on the headlines have explosive points. Different titles and explosive points will attract different people. Therefore, when selecting products, you must consider the general needs of some users corresponding to the content.

In terms of content, it is worth noting that (get more recommendations):

The headline number is "machine system" to evaluate the quality of content: first look at the title, second look at the pictures, and third look at the content.

① We should learn to filter traffic on the title. As far as the "OPPO mobile phone consumes too much power" in the picture is concerned, users who read this kind of content are either always concerned about users in the field of mobile phones, or users who need answers because OPPO mobile phones consume too much power, so it is of great reference value for us to find out the user attributes accurately.

② Attention should be paid to the matching of pictures: coordination with the content of the article and high-definition pictures.

③ The content of "bull's head is not right for horse's mouth" will only bring endless complaints from users, not to mention that someone will pay for the products recommended in the article. On the contrary, if it is an article that can bring substantial effects to users, it will bring rave reviews. Are you still worried that you will not be able to make a bill?

What kind of product has the highest purchase rate?

According to the above contents, I believe everyone knows to insert appropriate product links for different contents, so we should also pay attention to the price of products in product selection. This is actually a controversial topic. Some people think that we should insert products with high customer unit price, but I suggest that we start with products with low customer unit price, because "low" means that the purchase threshold is lower and it is more suitable for mass consumers.

Try to choose the one with a higher commission ratio (such as 3%-4%). While considering the price, we should also grasp the commission ratio, because it is directly related to the income.

Amoy from the media to other types of amoy:

In addition to amoy from the media, there are well-known WeChat group amoy, QQ group amoy, Weibo amoy, etc. Because many amoy Weibo are actually not operating very well, the traffic is relatively low, which is why we seldom see such amoy although we know there are amoy from Weibo.

WeChat group Taobao and QQ group Taobao are our most common ones. These two types of Taobao have to go through the process of selecting products every day, and they also need to pay attention to the situation of the group at all times, and they use a lot of software. Compared with these previous forms of Taobao, it is easier to Taobao from the media. After selecting a few products and inserting them into the article, once the article is recommended, people will see this product continuously, without any software, and the natural flow is given through the headlines.

the above is the operation method and precautions of using the headline "commodity" function to make self-media customers. I wonder if you have noticed that not many people paid attention to the operation of self-media customers before WeChat sealed customers. Now, we can still do well in self-media platforms and issue orders in batches without relying on WeChat traffic, so the same way of making money can be diversified. As long as we are a little careful, there will always be new ones.