Hello, everyone. According to the survey, the audience said that compared with movies, TV series and other video forms, the cheerful rhythm and easy adjustment of mood are the most important reasons for their preference for online healds. Secondly, relaxing without burning their brains is also that online healds are more friendly to the audience than movies, TV series and so on. What keeps China's network variety industry attractive at present?

it mainly presents six characteristics: rich and diverse theme types, many traffic stars, high investment, marketing specialty, high program popularity and discussion, and high advertising value.

-a wide range of topics. At present, the online comprehensive has covered many subjects such as outdoor sports, life experience, idol cultivation, competitive competition, parent-child interaction and so on, which can meet the viewing needs of any audience in all directions.

-there are many stars. Head variety shows usually invite many well-known traffic stars to bless them. These stars have wide popularity and high recognition, and at the same time, they bring their own enthusiasm, which can not only attract the general audience to watch the program, but also bring their own fixed fans to watch the group.

-high value. The value of network variety shows is mainly reflected in the field of advertising. The variety of advertising forms presented in the program will help the audience to build up their awareness of the brand, generate their desire to consume, and further consume, thus transforming the huge flow of network variety into commercial value.

-high heat. Network variety shows are generally characterized by high popularity and discussion during the broadcast period, and some head variety shows have realized the extension of popularity and discussion time. Take "Idol Trainee" as an example. At present, the total broadcast volume is as high as 3 billion times, and the single broadcast volume is 25 million times. The reading volume of Weibo topic with the same name has exceeded 14 billion, and the related Weibo topic has occupied the hot search list in Weibo for 652 times.

-the investment amount is high. In 214, the amount of investment in the first quarter of "Qi Pei Shuo" was only 5 million yuan. In just four years, the highest amount of investment in online variety has approached 7 million yuan, and this amount will need to increase in the foreseeable time.

-attach importance to marketing. Use big data to understand the market and audience characteristics of the program itself, and then tap the user's behavior habits and hobbies for centralized marketing and precision marketing.

At present, the types of network variety show mainly focus on entertainment, reality show, game competition, draft, lifestyle (including dating, marriage, fashion, beauty, parenting, food, etc.). With the enrichment of people's spiritual and cultural life, the audience's requirements for variety shows have become more stringent, and the same content is difficult to attract the public's enthusiasm for viewing. Only relying on the grandstanding of the program form and content is difficult to achieve because of the high pressure of supervision, and it is not a long-term solution. Only innovation can maintain the long-term vitality of the program. While attracting a specific audience group, it also completes the popularization of minority culture to the public.

That's all for sharing today. Please leave more comments. Thank you.