The foundation of tofu Xiangfu comes from the continuous innovation of products and marketing. Since the creation of a new category of fragrant tofu snacks three years ago, tofu Xiangfu has regarded "innovation" as the core competitiveness of enterprise development, and innovative achievements have emerged one after another. 20 1 1 The mode of "do as the Romans do" has achieved fruitful results, and its innovative achievements can be regarded as an industry model. It has opened a new chapter of "personalized joining and service" in franchise chains, and successfully created local business cards such as "Camus One Unique Skill" in Xiangxi Phoenix, "Mei Xiang Tofu" in Lijiang, Yunnan, and "Turtle Xiang Tofu" in the hometown of turtles.

"When in Rome, do as the Romans do" is a new joining mode based on the market characteristics that rotten goods are everywhere and people all over the country love to eat them. In other words, planning fragrant tofu as a local specialty can not only stimulate the pride of local people, but also quickly form a brand effect of word of mouth. Moreover, product consumption can not only stay in the demand of snack consumption, but also meet the demand of local characteristic consumption. The packaged fragrant tofu introduced by the company has become the first choice for local people to give gifts, and its sales volume is naturally higher than that of ordinary pure snacks. And over time, "when in Rome, do as the Romans do" local version of fragrant tofu has also become a business card of local specialty snacks and local specialties.

"When in Rome, do as the Romans do" is bound to create more distinctive local business cards, and it is also worth thinking and learning from more entrepreneurs.