A business plan is a comprehensive business plan. Its main purpose is to submit it to investors so that they can make judgments about the company or project so that the company can obtain financing. It is used to describe the internal and external environmental conditions and element characteristics related to the proposed enterprise, provide an indicator for business development and a standard for measuring business progress. Usually a business plan is a comprehensive plan that combines marketing, finance, production, human resources and other functional plans.
The business plan has a relatively fixed format and includes almost everything that investors are interested in. The quality of the business plan often determines the success or failure of the investment transaction. For start-up ventures, the role of the business plan is particularly important. After selecting the entrepreneurial goal and determining the motivation for starting a business, and all conditions such as funds, connections, and markets have been prepared or considerable strength has been accumulated, at this time, a complete business plan must be provided to start a business. The plan is the soul of the entire entrepreneurial process.
From corporate growth experience, products and services, marketing, management team, ownership structure, organization and personnel, finance, operations to financing solutions. Only a business plan with detailed content, rich data, complete system, and exquisite binding can attract investors, allow them to understand the project's business operation plan, and make financing needs a reality.
The drafting of a business plan is as complex a systematic project as the business itself. It requires not only sufficient research on the industry and market, but also good writing skills. For a developing enterprise, a professional business plan is not only a necessary material for looking for investment, but also a process for the enterprise to comprehensively think about and reposition its current situation and future development strategy.