In order to ensure that things or work are carried out scientifically and orderly, we need to formulate a plan in advance. A good plan will definitely focus on the participation and interactivity of the audience. So what issues need to be paid attention to when formulating a plan? The following is a complete theme planning plan for Qixi Festival activities that I have compiled for you. It is for reference only. I hope it can help you. A complete collection of Qixi Festival theme planning plans 1
1. Activity theme
Mutual support and loving Qixi Festival
2. Activity time
8 August 10th - August 20th
3. Planning Purpose
1. The Chinese Valentine's Day should be distinguished from Valentine's Day, from the caliber of communication to the organization of activities, based on the relationship between husband and wife Love.
2. The theme of the entire planning revolves around "emotion, love, family" to achieve the integration of activities and marketing activities.
Do you still remember your first group photo? Do you still remember the promises you made when you faced your relatives and friends? xx "My Love and Me" large-scale collection activity has begun, and the earliest ones will be collected from now on Wedding photos, earliest wedding promises... After the event, the wedding time will be scheduled sooner or later according to the photo shooting date.
The earliest 5 wedding photos, the owner of each photo will be rewarded with xx exquisite gifts worth 200 yuan;
The earliest 5 wedding promises, the owner of each promise will be rewarded with xx value A beautiful gift worth 200 yuan.
Photos (after the collection is completed, they will be made into a display stand, and the original photo will be returned to the person)/Promise will be handwritten and signed by the customer, and will be made into a display stand and placed on the Zhongxing Plaza event site for display.
Person in charge:
2. We love each other and love Chinese Valentine's Day the most - 23% off the current price of clothing items on xx Pedestrian Street. (August 18th - 20th, limited time discount, announced on live broadcast)
The pedestrian street is responsible for negotiation and implementation.
Contact person:
3. We support each other and love the Chinese Valentine's Day the most - xx large-scale theatrical performances and exciting live events.
August 17th to 19th, xx Liuhe Plaza wedding show;
August 17th to 19th, xx Zhongxing Plaza wedding show;
August 12th and August 19th, xx Zhongxing Plaza Yuandu Liuyun - Century Thai-Chinese Cultural Year series of activities;
Person in charge:
4. Help each other, and finally Love Chinese Valentine's Day - Thousands of paper cranes represent sincerity
xx Xintiandi Pedestrian Street has thousands of paper cranes to welcome the Chinese Valentine's Day. In the early stage, xx employees can fold them by themselves, and the materials used will be reimbursed by the company. On the Chinese Valentine's Day, they can be prepared on site Customers can fold the paper cranes themselves under the guidance of the staff to express their prayers for love and a happy life, and finally hang them in the pedestrian street - Zhongxing Plaza. .
Notices will be issued on the afternoon of August 7, requiring pedestrian street employees to fold paper cranes first.
Person in charge:
5. We love each other and love the Chinese Valentine’s Day most. ——XX Chinese Valentine's Day Magpie Bridge Party!
Purpose: To take advantage of the traditional Chinese festival "Qixi Festival" to hold a social welfare "Magpie Bridge Party" event to attract more customers to enter and learn about xx.
Time: August 10 to August 26
Cooperating unit: Weifang Radio
Activity theme: Meeting you and me, fate is in Thailand—— xx Tanabata Magpie Bridge Club
Media introduction: Weifang Radio has four professional frequencies: news, economic life, traffic music, and health and entertainment. It currently uses 10 kilowatt medium wave and 5 kilowatt FM dual coverage transmission. Now except Weifang In addition to the twelve counties and cities in the country, it can be heard clearly in some surrounding areas such as Qingdao, Rizhao, Zibo, Binzhou, and Dongying, with a direct audience of more than 10 million people. The flagship program of News Frequency, "Magpie Bridge in the Starry Sky" is a well-established program that has been running for nearly ten years. It currently cooperates with fifteen formal matchmaking agencies. Each matchmaking agency has thousands of single members. The program "Magpie Bridge in the Starry Sky" has tens of thousands of members. special audience group.
Program content:
Form:
The registration form for blind daters shall be in the form of a blind date meeting registration form;
The staff will The filled-in registration form is registered into the blind date registration card produced and posted on-site;
Activity stage:
Phase 1: Registration stage from August 10 to August 26
Interested parties can register at the xx main service desk, Century Plaza main service desk, and Sano Supermarket service desk;
The second stage: the blind date stage
On September 2, a large-scale folks meeting will be held in xx, and company personnel will make a list of applicants. A complete collection of theme planning plans for Qixi Festival activities 2
1. Promotional purpose
Through the theme of "Chinese Valentine's Day on Qixi Festival", we firmly grasp the psychology surrounding "lovers", Carry out product promotions and event promotions to attract customers, increase visibility, and achieve sales.
Vigorously launch the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction benefits.
2. Promotion time
20xx, x month x day - x month x day
3. Promotional period
20xx year x month x day - x month x day (x day)
4. Promotional theme
1. Show love in a right way and reduce prices in a reasonable way
2. Prepare Give enough gifts and let love be announced to the whole world
5. Product promotion
"Valentine's Day" is a special holiday, a holiday for lovers to give gifts, so product promotions should be based on " With the theme of "Love Gifts", we offer jewelry gifts, love tokens, flowers, boutique series, etc.
Each store should do a good job in creative display of products and highlight key displays to ensure that holiday products achieve sales.
1. Product special offer
During Valentine’s Day, the overstocked products in the store will be organized and classified, and a special offer area will be set up. These products can take advantage of this event to maintain capital sales and increase sales. Consumers feel truly benefited.
2. Theme display: x month x day - x month x day
Each store will have a Valentine's Day series of themed displays at a conspicuous position at the front entrance, and you can make full use of the kitchen window display , such as stores without kitchen windows can be displayed in eye-catching locations.
Requirements:
a. Valentine’s Day themed display, with exquisite jewelry as the main display object in the store
b. Each store must pack at least 11 pieces of “ornaments” "Set" is used for the theme display VI. "Love Headwear Bouquet"
Promotion time: x month x day - x month x day
1. Mainly headwear, current price They are sold at 60-30% off the original price, with eye-catching price tags written in art pens. Customers who purchase jewelry for more than 80 yuan will receive a free flower.
2. Make a price list for the "Love Headwear Bouquet"
Name, quantity, original price, current price
Only one of your jewelry will give you a flower x yuan
Send a flower x yuan for the wholehearted package
Prepare the packaging box and wrapping paper in advance, and do the packaging work well.
3. Free delivery service, if the jewelry exceeds 100 yuan, the delivery range should not exceed 2 kilometers.
7. Event promotions:
1. Lover balloons
Make 100-200 pieces. The balloons will be used to decorate the Valentine’s Day atmosphere in the store and provide shopping gifts. (Store arranges by itself).
Cost: 0.155 yuan/set.
2. Membership card gift
Anyone who purchases Valentine’s Day series products (no limit on amount) will receive a membership card as a gift. (Time: x month x day - x day)
Pay attention to the registration of membership card information.
8. Publicity
In order to enhance the influence of the event, relevant publicity must be done to attract more customers to actively participate in the holiday promotion. Franchisees are free to choose local media. For example: evening newspapers, TV station subtitles, DM delivery, etc.
1. Promotional slogan
xx jewelry with jumping colors
Bright colors, exquisite workmanship, and designs from South Korea. During Valentine's Day, will such accessories become popular again? Come and take a look at these noble, cute and beautiful accessories!
A unique Valentine's Day
Send What is unique and what gift can you give to make a beautiful girl smile? For a cost-effective and decent gift, please see the baby accessories recommended by HAFACE...
9. Store layout
1. Prepare enough gifts to announce your love to the world through doorstep photo postings.
a. A handwritten poster with an art pen at the entrance of the store (including the specific content of the discount strategy);
b. A colorful banner: the content is "There is a way to show love! The price reduction storm is justified" ;
c. Purchase or rent heart-shaped balloons for store decoration;
2. Hygiene inside and outside the counter and store: be tidy, and the door and window glass must be clean and spotless.
3. Here it is important to mention that the quality of service must be effectively improved.
10. Joint operation
Reach a cooperation agreement with a local flower shop to provide each other with goods to increase sales of both parties.
If you buy x yuan of flowers, you will get a gift of jewelry or a membership card provided by xx;
If you buy x yuan of jewelry at xx, you will get a gift of flowers or a discount card provided by xx flower shop. .