Founder of Xinhuaxi Beef Vermicelli: Zhong Guiling
In 2004, Zhong Guiling came to Suzhou from Dongguan, Guangdong Province due to her work, and founded Suzhou Xinhuaxi Catering Management Co. (hereinafter referred to as Xinhuaxi), a chain company specializing in Guizhou specialty rice noodles, which combines traditional Chinese snacks with modern industrial elements.
Nearly 20 years of perseverance just for this bowl of powder
Guizhou, can never erase the complex - Guizhou goods out of the mountain.
Zhong Guiling lived in Suzhou for more than a decade, always cut off the heart of that attachment to the homeland, especially the taste of the mouthful of rice flour, so that in Suzhou, she is haunted.
"Do what I say, say what I do". This is Zhong Guiling's mantra. From the first beef and rice noodle store opened in 2004 on Phoenix Street in Suzhou, there are now more than 70 chain stores, leading to the employment of more than 500 people and a substantial income.
Both in speeches and on various occasions, I have publicized and praised Guizhou. In each of our stores, we play Guizhou music and hang Guizhou paintings on the walls, Zhong Guiling said. Employees working in the stores receive high incomes and live a dignified life, and you will be rewarded for as many people as you are able to accomplish. Regional manager Wang Xiaoguan, 18 years old from Guizhou Qingyan near the countryside to this, after 10 years of work, and now has bought a house, car, wife and children, in his body, "education does not represent the ability to diploma does not represent the level of" the concept of a good interpretation. Many people like Wang Xiaoguan have lived a happy life. In the industry, Zhong Guiling is affectionately known as "Mother Zhong".
Ethical Sourcing Conscientious Quality
"For so many years, we have always adhered to the product concept of 'ethical sourcing conscientious quality'. Due to the epidemic, many stores were closed. Since we reopened in April, our performance now exceeds the same period last year by 130 150%. Our master said that through this epidemic, it is also a reshuffle for this industry, and the one that can survive lies in what it has done before, and the real ingredients consumers can taste. Our factory made products cooking sense is very strong, in the market has been verified". Zhong Guiling said, at present, they use Guizhou ingredients raw materials developed more than 380 kinds of ingredients.
Establishing a central kitchen to guarantee the quality of food
Xinhuaxi invested in a central kitchen in 2006. Under the premise of stable development of the company, in 2013 and invested heavily, according to national standards to establish a plant area of nearly 4,000, according to QS standards for the establishment of a modern central kitchen, and the introduction of high-tech technology and advanced equipment, all the products are standardized, a unified information management platform, unified purchasing, unified processing, unified distribution, unified training, unified management, and gradually upgrade to become China's characteristics of cultural Catering leader.
In order to ensure that each bowl of rice noodles with the standard material and fresh ingredients, in the central kitchen after cooking the ingredients through the superconductor rapid cooling, locking the freshness of the distribution to the stores, the guests, regardless of which Xinhuaxi, you can taste the consistently good taste.
Foundation of the university to help entrepreneurship
In order to cultivate the talents required by the industry, to help solve the employment. August 8, Xinhua Xi University was officially opened. University around the corporate culture, service management, quality management, cleanliness and norms, duty and scheduling, pre-estimation, pre-stocking and planning, cost and expense management, attracting customers and sales, food safety, fire safety, personal safety, property safety, decontamination management, career planning, rules and regulations of the training, communication training and other courses, staff, store managers, regional managers, directors and other all-round education to improve the industry employees Overall quality. By going to college, we can train people to be able to independently open a store and help start a business (open a chain store). At the same time, we also hope to cooperate with Guizhou vocational training institutions to introduce Guizhou students, so that children in remote mountainous areas of their hometowns can have the opportunity to go to college.
Struggle without stopping Award frequently
Years of hard work, Xinhua Xi has been recognized by the government consumer reputation, but also the industry inside and outside the affirmation. Has won the "Suzhou signature snack business card", "Suzhou Green Catering Enterprise", "Suzhou People's Trustworthy Enterprise", "Suzhou Food Safety Excellent Catering Enterprise", "Suzhou Catering Enterprise", "Suzhou Catering Enterprise", "Suzhou Catering Enterprise", "Suzhou Food Safety Excellent Catering Enterprise", "Suzhou Food Safety Excellent Catering Enterprise". In 2016, the company was awarded the Suzhou Famous Trademark, and in 2017, Xinhuaxi Central Kitchen was awarded the Class A Model Unit of Central Kitchen by Suzhou Food and Drug Administration.
Let the world fall in love with Guizhou flavor
Zhong Guiling said, trembling with fear and trepidation, such as treading on thin ice, dare not have a bit of slack, is the common disease of the food people, there is no turning back, can only go forward, and feel that the responsibility borne is heavier. Along the way, chopping thorns and thorns, encountered too many challenges and bumps in the road, which also prompted me to sharpen my mind and firm direction of efforts.
Pure water purification system
Electrostatic cold storage
Let the world fall in love with the flavor of Guizhou, is the goal we diligently pursue. In the future, we are full of confidence in Jiangsu, Zhejiang, Shanghai and even the national rice noodle market, selecting franchisees with high standards and moving steadily forward, striving to develop 300 chain stores within three years, and making unremitting efforts to build the first brand of Chinese beef rice noodle. (Huang Zhenguo)