The Group opened its first Cantonese restaurant, Tsui Yuen, in 1971, introducing the new business concept of "Chinese food, Western service". Following this, the Group opened Maxim's Palace, Maxim's Restaurant, Maxim's Court and Moonlight Restaurant, establishing a popular tea drinking culture and providing a wide range of catering services. In 1971, the Group introduced the new business concept of "Chinese food, Western service" and opened its first Chinese restaurant, Tsui Yuen, followed by a series of spacious and well-equipped Cantonese restaurants, and now its popular brands include Maxim's Palace, Maxim's Restaurant, Maxim's Golden Court, and Ying Yuet Lau, providing a wide range of cuisines, especially ideal for festive banquets. The restaurant is ideal for celebrations and banquets.
New in recent years is Eight Happiness, a new style of Chinese bistro with exquisite noodle dishes and stir-fries. In addition, August Flower and August House are new styles of Chinese cuisine, infused with refreshing and healthy elements, and the first Chinese restaurant to offer Western-style desserts is a creative concept. In 1956, Maxim's Group established its first fine dining restaurant, Maxim's Restaurant, which was popular with celebrities and businessmen alike, offering a new dining experience in a high-class dining environment with a live band. Continuing the trend-setting trend, the Group established m.a.x. concepts in 1998, which immediately created a new culinary culture in Hong Kong, with brands such as café Landmark, Miso, Kiku, Thai Basil, rice paper, heart, Thai, eating plus and many more. Thai Basil, rice paper, heart. Thai Basil was recognized by Condé Nast Traveler in 2000 as one of the world's 60 best new restaurants.
In 2006, the Group introduced the famous Lawry's the Prime Rib in the US and Pearl on the Peak, which is located on the Peak with a 270-degree panoramic view of Victoria Harbour, while simplylife bakery café, which was launched in 2007, is a handmade, hand-baked café that offers a selection of continental breads. Simplylife bakery café, which was launched in 2007, offers a wide range of fresh and healthy bakery products that are handmade and baked on site daily. Since the opening of its first fast food restaurant in 1972, the Group's commitment to food quality has never ceased and has evolved over the years. Maxim's MX, established in 2005, now has more than 65 outlets and has inspired the fast food industry with new thinking in food, décor design and dining environment. Other familiar brands include can.teen, Deli-O and the new Maxim's Food2, which offers stylish and comfortable dining.
Maxim's Group has a well-established and rigorous catering management system, from basic hygiene to quality control, and provides professional catering and catering services to various industrial, commercial, educational and healthcare organizations for various parties, cocktail receptions, dinners and anniversary celebrations. We have been the official caterer for the Tsing Ma Bridge, the Hong Kong International Airport and a number of large-scale opening ceremonies. In September 2005, the Hospital Authority appointed Maxim's Group for the first time to implement the "Public-Private-Partnership (PPP) in Patient Meal Service" in the fourth quarter of the same year to provide patient meal service for the New Territories West Hospital Cluster and Queen Elizabeth Hospital. In the same year, the Group took over the management of The Plaza Restaurant and The Bazaar Bakery, both Chinese restaurants in Hong Kong Disneyland. Maxim's Bakery has grown from a café bakery in the 1960s to the largest bakery chain in Hong Kong, with more than 150 outlets in Hong Kong, Kowloon and the New Territories, as well as along the Mass Transit Railway, the Airport Express and the Kowloon-Canton Railway. Maxim's Bakery has also led the way for a new bread craze by opening simplybread, a new bakery concept, in 2004. Maxim's Bakery is full of creativity in terms of bakery materials, styles and store decoration, and continues to introduce a variety of fresh and delicious products to its customers.
In March 2008, Maxim's Group formally acquired Tokaido in Hong Kong and operated more than 50 Tokaido stores in the territory, the Group will continue to further develop the premium Japanese bakery and bread market. In January 2006, Maxim's Group formally became a partner with "Ninki Sushi" and "Senso" to hold the franchise rights in Hong Kong. "GENKI SUSHI and SENRYO are famous sushi restaurants in Japan, which deliver delicious sushi to customers in the form of Kaiten (conveyor belt). Currently, there are nearly 35 Genki Sushi and Sen-ryo restaurants in Hong Kong***. Maxim's Festive Products offers a wide range of traditional Chinese festive food products, including Lunar New Year cakes, Duan Yang zongzi, Mid-Autumn mooncakes and a variety of preserved meat products, and in recent years, Maxim's has continued to innovate with a series of new food products. Maxim's mooncakes, for example, include traditional double-yolk and white lotus seed paste mooncakes, as well as low-sugar mooncakes, iced mooncakes and cartoon mooncakes. Maxim's mooncake is the first mooncake brand in Hong Kong to be awarded the "Q-Mark Quality Product" honor by the Federation of Hong Kong Industries, and has also been awarded the HACCP (Hazard Analysis and Critical Control Points for Food Safety) certificate and ISO9001:2000 quality control certificate, and has been the top-selling mooncake in Hong Kong for ten years in a row (according to Nielsen's survey report of 99-07) from 1998 to 2007, which is a guarantee of confidence.
Brand Authorization: Hong Kong Maxim's mooncakes are authorized by Shenzhen Tiancheng Food Co.