The following recommendations are all excellent products:
The most basic, new media writing material library:
First, the new media housekeeper
This tool should be familiar to new media, but many people use new media housekeepers for material collection, WeChat typesetting and so on.
In fact, this tool is very powerful, not only has the ability of typesetting and account management, but also has a hotspot center, which basically integrates the hotspots of Baidu, WeChat, Weibo and Zhihu. It is convenient to save materials and find topics.
Second, 135 editing
At first, 135 editor was only used for typesetting, but later it was found that this tool was quite surprising.
In addition to typesetting, you can also find golden sentences commonly used in articles, high-definition free pictures, and some tools commonly used in WeChat marketing (but 135 has a disadvantage that many of these tools are advertising implants).
Used for learning and promotion.
Third, warm stone net
A very comprehensive and systematic learning website, but it is not free.
It mainly includes copywriting learning, data analysis, operational thinking and career planning. Suitable for internet newcomers and fresh graduates, it can help you quickly open a peer website (mainly because there are many practical operations that must be completed in the course).
4. Socket College
Socket College has done a very good job in the paid course of new media operation, which contains a lot of dry goods.
There are a lot of big coffees, but the content is fragmented, which is suitable for supplementing skills learning in a certain field.
Verb (abbreviation of verb) WeChat official account: the choice of operation depth
In-depth selection of operations is a service number made by WeChat fission marketing big coffee Jianfeng, in which their team's projects are re-launched. For example, at the beginning of 20 18, Netease drama intensive class, third reading and other screen-brushing cases were all operated by them.
The new list is a platform focusing on service content entrepreneurship. You can collect their websites+official WeChat accounts, and often launch some large-scale operation cases. They will also follow up the latest screen-brushing activities in real time, which can be said to be a very good operational learning platform.
However, the form of the article is scattered and theoretical, so many things have to be verified in practical work.
Seven, steamed bread business school
I usually look at this figure less, but students from new media can still gain something here. (It is recommended to pay attention to the official account of WeChat. )
Eight, aunt those things
Wan Pei, the founder of my aunt, is an interesting person. Menstruation's official WeChat account will also release a lot of new media marketing content. It won't hurt to pay attention and have a look once in a while, will it?
Used to view the latest information of the industry.
Nine, 36Kr
It's interesting to see it when you have time, but don't use 36Kr as a learning platform. (It is also possible to learn from other people's content operations. )
I usually watch it occasionally. This is a media with a little depth. Just watch it at ordinary times.
XI。 OPENYOURMIND, the world's top creative sharing platform
TOPYS has many interesting global creative advertisements and promotional videos, which may give you some material and inspiration.
Twelve, everyone is a product manager
Very old website, in addition to the content of product manager, there are many contents of operation and marketing, which are very deep.
Integrated marketing tool platform
Voting, H5 activities, etc. Ke Fan, everyone shows.
Applet Construction (0 Basic): Online
H5 production: rabbit show, rice show, etc.
Fission tools (personal number and group operation): octopus, explosion juice fission, mission treasure (like)
Wechat live broadcast platform: litchi micro-class, thousand chats
Of course, in addition to the above, new media practitioners have to read more Internet books to enrich themselves.
Author: Xiao Qiang, slash youth, Zhihu columnist, head of entrepreneurial team operation.
WeChat official account: Xiao Qiang said in the workplace that he focuses on career development and personal growth (background reply: interview works, you can get my interview works for joining an Internet company).