Shenzhen Pastry King Food Chain Co., Ltd. was established in June 1996 1 1 to set foot in Chinese fast food industry. At present, it has developed into a modern large-scale Chinese fast food chain enterprise with 3000 employees, 45 direct-selling branches and 1 food distribution center in Shenzhen and Guangzhou, with branches all over the major administrative regions of Shenzhen except Yantian District. For many years, the company has won many honorary titles, such as Top Ten Famous Brands of China Fast Food Chain, Top 0/00 in China, China Famous Store, the most influential brand in Shenzhen, Shenzhen Civilized Enterprise, Shenzhen Top 100 Industrial and Commercial Enterprises, Shenzhen Top 100 Taxpayers and so on. Over the past few years, Pastry King Company has taken "promoting national food culture and striving for the king of Chinese fast food" as its own responsibility, and strived to explore the road to the development and growth of Chinese fast food. On the one hand, it is rooted in ethnic cuisine, and created the business philosophy of "pasta is not for pasta, but for pasta", and vigorously tapped the advantages of traditional ethnic diet, and divided its food into seven series, including cold dishes, Lamian Noodles, Baodian, Shaanxi and porridge. So there is a popular saying: eat hamburgers to McDonald's, eat fried chicken to KFC, and eat pasta to pastry king; On the other hand, we should persist in learning the advantages of foreign fast food in management and boldly learn from the management mode, scientific management and standardized production of foreign fast food chain stores. At present, a relatively perfect internal management system and an operation system with the characteristics of "pastry king" chain operation have been established; Established a perfect corporate external image system and established the business goal of "striving to be the king of Chinese fast food"; Established a standardized, standardized and chained development business model of Chinese fast food with the characteristics of pastry king. Through several years' efforts, we have successfully built an excellent Chinese fast food brand "Noodles King" and become a large-scale Chinese fast food enterprise with certain popularity and influence in Shenzhen and even the whole country, and are steadily moving towards industrialization, standardization, serialization, scientificization, chaining and scale.