A few years ago, a "family crisis" trend swept through the American society, broken families are more and more, parents divorced from the children caused by the trauma, but also can not raise the children of the party lost the emotional support. In order to make up for this emotional gap, Robert decided to develop "Cabbage Patch Dolls", to make this kind of dolls become a real baby in people's minds. According to the toy market in Europe and the United States is from "electronic", "intellectual" to "tenderness" trend, the use of advanced computer technology, designed a thousand faces of the "Cabbage Patch Dolls". These dolls have different hairstyles, hair colors, looks, and clothing, and can be "adopted" at will. In order to make the "Cabbage Patch Dolls" reach a more realistic realm, Orkom produces each doll, the doll is attached to the body with a birth certificate, name, footprints, arm also stamped with a "midwife" seal. In the customer "foster", to solemnly sign the adoption certificate to establish the "foster child and adoptive parents" relationship. After the first success of the "adoption" of interest, Robert "Cabbage Patch Kids" to take full speed ahead of the marketing strategy. On the one hand, the company spared no expense in extensive publicity on television, in the Saturday morning children's favorite cartoon time intensive broadcast, so that children have a special affection for "Cabbage Patch Kids".