The price of a bottle in 5 yuan is enough to deter many consumers. Judging from the market demand, many people buy mineral water because they are thirsty. They want to buy mineral water to drink, not because they have the habit of drinking mineral water. So people buying mineral water is a low probability event, but China has a large population. Although it is a random event, the mineral water market is still huge. People who buy mineral water go to the store and see a bottle of Nongfu Spring on May 1st and a bottle of Evergrande Ice Spring with five yuan. They will definitely choose Nongfu Spring. After all, the price of five yuan is too high for consumers to afford.
Buying a bottle of Evergrande Ice Spring can feed three bottles of Nongfu Spring, and everyone can figure out this account. People who drink mineral water want to quench their thirst, and there is no requirement for the taste of mineral water, as long as it meets the relevant national production standards.
As for Evergrande Ice Spring and Nongfu Spring with a bottle of five yuan, is there any difference in taste? There must be. Through market research and analysis and testing by relevant institutions, Evergrande Ice Spring belongs to real groundwater, which is rich in mineral elements and has better nutritional value and drinking taste, but this cannot be a reason for consumers to accept high prices. After all, five dollars can buy Coca-Cola or big brand drinks that young people like Red Bull and Wang Laoji. Most people who buy mineral water are young people. Many old friends would rather endure thirst and go home to drink water than spend it? Waste of money? .
Besides, there are also problems in the sales and positioning of Evergrande Ice Spring. As a high-end mineral water, we should take the high-end route and target the sales at white-collar workers in first-and second-tier cities. However, Evergrande Ice Spring did not do so. In many small cities along the 4th and 5th lines, there are also sales points of Evergrande Ice Springs, which are often unprofitable or even lose money every year. The wrong sales strategy greatly consumed Evergrande's manpower and material resources, and finally caused huge losses of Evergrande Ice Spring.