Business plan for starting a fast food company I. Business objectives

Develop the fast food industry with China characteristics, and establish a large fast food chain company with reasonable and effective management and investment.

Second, market analysis

The pace of social life is getting faster and faster, and the existence and development of fast food industry has a broader market. Although the fast food industry in China is developing very rapidly, foreign fast food is flooding most markets. The real fast food in China develops slowly. With the improvement of people's living standards and the acceleration of the pace of life in big cities, more and more people like fast food.

At present, many western-style fast foods are not suitable for China people's consumption concept of fast food and traditional dietary needs. The development of fast food in the United States is famous for its low price, and it is the object of daily consumption of the public. However, in the China market, western-style fast food is expensive, not popular consumption.

At the same time, the existing Chinese fast food has many shortcomings, such as chaotic management, dirty, chaotic and poor condition, which provides more market opportunities for establishing Chinese fast food chain stores with real China characteristics. Through the establishment of fast food chain companies, it entered the World Entrepreneurship Laboratory (elab.icxo.com) of Chinese fast food market and occupied a large market share.

Third, the implementation plan

The model of fast food service industry: customer-centered, customer satisfaction as the purpose, to promote the company's business philosophy.

Target market positioning: Chinese fast food industry acceptable to the public.

Customer groups: office workers, children, leisure people and others.

Marketing strategy: product standardization, scientific management and chain operation.

Company's business strategy: unified name, employees' clothing, internal management and unified decoration. Establish a fast food product ordering center, rely on telephone ordering and fast delivery system to serve families and office workers, and be delivered by unified logo delivery vehicles and service personnel.

Breakfast strategy: In view of the characteristics of large population mobility and tight working hours in the morning, the company's transport vehicles and service personnel with unified signs will be moved to major demand outlets to provide customers with convenient and nutritious breakfast. In areas where schools are concentrated, the introduction of nutritious fast food for students not only pays attention to economic benefits, but also takes into account social effects.

image strategy: in the fast-food restaurants in the business district and tourist area, unify the logo, fully display the company image, and give people a clean, hygienic, affordable and warm atmosphere.

? ? Iv. investment plan

firstly, based on the consumer groups in characteristic regions, after initially developing the consumer groups with certain scale benefits, certain accumulation and stability, select several characteristic urban business outlets for comprehensive promotion, increase publicity, and finally spread to all parts of the country.

? ? V. Return on investment

Comrades who are pursuing profits put improving service quality as the primary goal of the company's development, because service is the key to the success of their career. Through the concept of high-quality service, the public will generally accept the development of fast food industry with China characteristics and promote the development of Chinese fast food. ;