Black cow : A species of cattle of color. Noun, mammal, ruminant, with a large body, hooves on the ends of the toes, a pair of horns on the head, and long hair at the tip of the tail.

Types of cattle: cow, yak, pit bull, etc.. With the diversification of enterprise products, the increasing quality and brand credibility, the company produces soybean milk powder recognized by the National Green Food Development Center as China's green food, Black Cow soybean milk powder by the China Famous Brand Strategy Promotion Committee assessed as China's famous brand products. Black Cow's corporate image, integrity and degree of rapid enhancement with the expansion of the market, Black Cow trademark was recognized as China's well-known trademarks; for many years as an excellent private enterprise, contract and trustworthy units, price, measurement of trustworthy units; the enterprise has also been awarded the AAAA level of standardization of good conduct enterprises, high-tech enterprises in Guangdong Province, Guangdong Province, private science and technology enterprises, intellectual property rights advantage of the cultivation of enterprises in Shantou and other accolades.

Shenzhen Stock Exchange April 12, 2010 announcement that the Black Bull Food, New Asia Process, Nanyang Science and Technology, three companies will be on April 13 to land on the Shenzhen Stock Exchange small and medium-sized market. Among them, the more famous is Black Bull Food. "Soybean milk, or Black Cow good ah!" Familiar with Chen Pace's jingle, many people know Black Bull Foods. Black Cow can have today's popularity, also has Chen Pesi's credit. How much did Chen Pace get paid for this?

All along, the celebrity endorsement price is a mystery, but this time Chen Pace's endorsement price was Black Cow Foods prospectus "accidentally" made public.

The prospectus has this statement: "On May 15, 2008, the Company signed a contract with Chen Pace, a natural person. Black Bull Foods Co., Ltd. hired natural person Chen Pace as the image spokesman from May 16, 2008 to June 30, 2010, the Company has paid a one-time honorarium of 800,000 yuan ......"

Based on the above statement, Chen Pace's endorsement of two years to obtain the honorarium of 800,000 yuan, and the endorsement fee for one year is as high as 400,000 yuan.