With the coming of midsummer, people began to find good places and methods for themselves to cool off. Outdoor barbecues became more and more popular, and the business of ice cream shops and cold drinks shops began to warm up. With the continuous development of society, the ice cream and cold drinks industry began to have a new development direction. Instead of old people selling ice cream on the streets, they were replaced by a freezer or even a cold drink shop that had begun to take shape. The unique cold drink shop also began to shine and became the most frequented by people in summer. Cold drink shops have also attracted a group of people with investment vision to join us, but there are many ice cream shops in the market, and the operation of cold drink shops is not as simple as meeting customers' needs. How to make people popular and stand out in the fierce market competition has become a science. There are several ways to make your ice cream shop popular: 1. Brand image and product quality are the key. China people pay attention to eating and drinking, and believe in the creed that "good goods are not cheap". Only when choosing to join, you can easily open the market and be favored by consumers at the beginning of business. Only by making sufficient efforts in brand image and product quality can you win customers. 2. The choice of location is very important. After you have determined your business scope and brand, you should choose a place suitable for business. The important role of the road section cannot be ignored. You can only open the market if you open in a location with a large passenger flow. Of course, if your storefront is of a high grade, you should set up a store in a place frequented by your target customers, such as near a high-end residential area, and choose a suitable place according to your own positioning. 3. Taste and variety can't be ignored. When everything is ready, you should grasp the "East Wind" barrier. Only the product itself is the foundation to attract customers. Only when the ice cream you operate has unique flavors can you attract and retain customers. In addition to working hard on the taste of ice cream, you should strengthen your creativity, so that ice cream is no longer a simple food, but evolved into a beautiful work of art for people to enjoy before eating. In the course of business operation, the quality of service should also be taken seriously. Only a clean and cool storefront and the warm service quality of service staff will increase your customer's return rate.