The more direct explanation is 4 words: easy to make money.

Hot pot in the catering industry belongs to the gross profit and net profit are relatively high a business, and open hot pot store inclusive is very strong ah, a lot of ingredients can do hot pot, open maw, coconut chicken such as characteristics of the ingredients based hot pot store is also OK, open the traditional kind of beef and mutton based hot pot store is also OK.

In such an era when everything can be hot pot, hot pot business plus star effect is very easy to open up in the local situation.

And do hot pot is not need what skilled chef, store operation only need to do a good job of supply chain, strict implementation of standardized operation will be able to guarantee the healthy operation of the store.

There is another interesting thing about the situation of stars piling up to open hot pot stores, is that many stars open the store behind the capital is from the same enterprise.

Stars open this kind of store in the technology, management do not have to worry too much, operation, publicity, technology, these are specialized by the capital side of the department to operate, the stars only need to output their personal IP value on it.

Star store with our ordinary entrepreneurs store to make money model is actually different, daily income is only part of the more surplus weight is actually fell in the franchise fee, there is a star influence, coupled with the fan economy and other factors, open this star hot pot franchise is actually quite a lot of people.

After the opening of some first-tier cities, second-tier cities with high traffic, this star hot pot store does have a pretty good business, but some of the traffic itself is not much, coupled with other factors of the problem, the opening of the store after the business is also quite a lot of misery.

But don't care how to say, some people have to pay the franchise fee to open a store, on this piece, the star can earn a lot of money, more representative can refer to the example of Xian X Zhuang:

From 19 years of poor revenue to the subsequent turnaround of the headwinds, the hot pot project Xian X Zhuang one year time to open more than 500 franchises, revenue of nearly 200 million.

So how can a star not like to open a hot pot restaurant when it's such an easy money and well-run business?