1. The common name of the place name Chongwenmen 2. Brand During the late Qing Dynasty and the Republic of China, Hadmen was very famous in Beijing. Most foreigners called it "Hadamen" cigarettes, which were designed by British businessmen and registered in China on 1924. As the English name of Hadamen, "HATAMEN" echoes the English word "CIGARETTES" in the middle of the cigarette label. 195 1 August, for various reasons, the English language on the trademark was completely cancelled. Prior to this, the name of the manufacturer of Hadmen cigarettes had been changed several times. The English names of British Tobacco Co., Ltd., Yizhong Tobacco Co., Ltd. and Qidong Tobacco Co., Ltd. had appeared in the lower part of Hadmen cigarette label, and the trademark design had been slightly changed. However, as an English idiom of Hadmen, HATAMEN has been inherited. 1922, Qingdao Cigarette Factory decided to resume the production of "Hadmen" cigarettes, and made a technical treatment of the trademark of "Hadmen" and re-enabled the logo of "HATAMEN". In the 1920s and 1930s, "Hadmen" was a cigarette brand that almost everyone knew. The newspaper at that time said: "No one does not smoke Hardmen, but everyone smokes Hardmen." Hardgate was registered and produced in China as early as 19 19 years ago. In order to create the Hardgate brand, British American Tobacco Company with deep pockets invested huge manpower and material resources to publicize and package the Hardgate brand. Therefore, as soon as Hardgate was put into production, it quickly became popular in China, and its popularity lasted for more than 40 years. It was passed down from generation to generation. Until 1963, "Hadmen" was forced to stop production because it was considered to be colonialist and "not suitable for people's brand". "Hadmen" has since been put in the cold. Time entered the eighties and the early nineties, which coincided with the golden age of reform and opening-up. At this time, the social and economic environment was not what it used to be. At this time, Qingdao Cigarette Factory (formerly British American Tobacco) is eager to have its own brand under the situation that the enterprise continues to fall into a trough and there is a large backlog of products. Creating a new brand is even more difficult. Is there a better way? In this form, the investigation of the old brand "Hademen" began to be put on the agenda of Qingdao cigarette factory. After investigation, it is found that "Hadmen" is as famous as ever. Decades have passed, but "Hadmen" has not disappeared in people's minds. In the eyes of many smokers, the name of "Hadmen" is still resounding. Consumers have a high awareness of the quality of "Hadmen". Before stopping production, "Hadmen" was popular for 40 years, and the feelings of old smokers for it were deeply rooted, so it became a topic often mentioned in "catching up with the past". It should be pointed out that the suspension of production of "Hadmen" is purely an administrative order, not due to quality and technology. In the early 1990s, "nostalgia" and "retro" became fashionable. In the commercial culture, the time-honored brand has received unprecedented attention, the "Old Third Restaurant" has become popular, and the "Red Sun" has become popular ... After examining the brand assets, Qingdao Cigarette Factory found the great charm of "Hadmen" and decided to re-launch it into the market. However, when the trademark of "Hadmen" was registered, it encountered an insurmountable historical obstacle, which was enough to abort the revival of "Hadmen". A story about the origin of the name "Hadmen" has been circulating for 30 years: Britain threatened the Qing government to change the name of "Chongwenmen" in Beijing to "Hadmen" in memory of General Hadmen who died in the boxer Incident, so the name of "Hadmen" was "national humiliation". In order to change the statement that this matter concerns national dignity, Qingdao Cigarette Factory sent a special person to consult a large number of documents and materials, and finally refuted the statement about "national humiliation" with detailed historical materials: the name "Hadmen" actually appeared in the Yuan Dynasty, not like the legendary story. In this way, the voice that "Hadmen" is a national humiliation gradually faded until it disappeared, and the trademark registration of "Hadmen" finally got its wish. 1In the autumn of 992, Qingdao Cigarette Factory officially resumed the production of "Hademen" brand cigarettes. As soon as "Hadmen" cigarettes went on the market, they quickly opened the market with the help of their original influence. More than 2000 cases were produced that year, and all of them were sold out. 1993 produced 70,000 cases, although the price was adjusted several times, the demand was still in short supply; 1994 reached 260,000 cases, and maintained a good situation of "the off-season is not weak, but the peak season is more prosperous". In that year, profits and taxes were 470 million yuan, which is equivalent to nearly1/8 of Qingdao's fiscal revenue. In a short period of two years, Qingdao Cigarette Factory has sold out old assets and realized virtual assets, which is called "Hadmen phenomenon" and has become a hot topic in the industry. Some foreign businessmen have put forward the transfer of the trademark "Hademen", but it was rejected by Qingdao Cigarette Factory. Qingdao Cigarette Factory's opinion is: it will not be sold for one billion yuan! In the eight years of the Anti-Japanese War, a joke was widely circulated in the mountain city of Chongqing: a Sichuanese and a Xiajiang person got together for tea. The Sichuanese asked the Xiajiang people, "What cigarettes did my brother smoke?" "Sichuan brand!" "Where is this brand?" Xiajiang people took it out of their wallets and showed it to Sichuanese. It turned out to be a "golden rat card". In the old days, there were many rats in Chongqing, and Sichuan people were clever, so people gave them a nickname "Sichuan mouse"; Xiajiang people asked, "What cigarettes do you smoke?" The Sichuanese replied, "Xiajiang card." Take out a look, which is what "Xiajiang brand", but it was originally a popular cigarette "robber brand". A joke is purely entertaining, but the two brands of cigarettes, "Golden Rat" and "Robber", tell a historical fact that domestic cigarettes and British and American cigarettes are competing for the market and leading each other. Since 1904, there have been many foreign cigarettes in the market! Five packs of "Weigher Brand" and "Shark Ship Brand" were distributed along the street, plus gifts. This was a scene when foreign cigarettes were presented when they first entered the mountain city. Then, Golden Flower, Double Knife, Embassy, Commander, Winch, Double Eagle, Kingfisher, Phoenix, Big Battery, Yellow Battery, Three Batteries, Big Front Gate, Big China, Hadmen, etc. "Robber card", also known as "broadsword card", is a kind of foreign cigarettes, which is quite popular in the market. At that time, there were only a few domestic cigarettes in Chongqing market, only the "patriotism" and "Lianzhu" of Shanghai Nanyang Brothers Tobacco Company; Huacheng Tobacco Company's "Golden Mouse" and "Beauty". Since then, there have been more and more brands of domestic cigarettes, such as Bai Jinlong, Wanhualin, Gaota, Qinqi, Sanma, Baifeng and Bank. 1926, foreign cigarettes in Chongqing were seized and the limelight of foreign businessmen was blocked. Two years later, British American Tobacco Company made a comeback by spending money to get through the joints and buying local warlords alive. In order to regain the lost market as soon as possible, foreign businessmen secretly instructed dealers to buy a large number of domestic cigarettes in bulk and put them in damp places, until they were damp and moldy, and then put foreign cigarettes and local cigarettes on the counter for sale together. By this means, the citizens are deceived: "British and American cigarettes are of good quality, while China cigarettes are of poor quality." After the plot was discovered, the domestic cigarette factory wrote in the advertisement: "China people please smoke China cigarettes", "Be patriotic and never forget domestic products" and "Don't let robbers rob our bank!" Despite this, Chinese businessmen are still in the wind, and scheming foreign businessmen have already laid traps. Before the action, foreign businessmen first launched low-priced "Hadmen" cigarettes. Hadamen, there was Hada Mansion in Chongwenmen, Beijing in the Yuan Dynasty. The people commonly called Hadamen, also known as Hadmen, which means "the door of good luck". Foreign cigarettes take this name, in order to win the favor of smokers in China. When the moldy domestic cigarettes were sold and the prices of domestic cigarettes in Chengdu and Chongqing plummeted, foreign businessmen grandly launched a large backlog of "Hadmen" cigarettes with high prices. And printed a large number of color posters, posted in the streets, advertising pictures, painted with a Chinese, holding "Hardman" in one hand, thumbs up in the other hand, and spit out a two-part allegorical saying: "It's better for him-Hardman!" In the whole commercial war, although Chinese businessmen and smokers were deceived, this advertising word spread like wildfire. This two-part allegorical saying actually tells a bitter history of China tobacco industry.