1. 1 Through this activity, further promote the hotel and expand its popularity.

1.2 further tap potential customers and increase the number of customers.

1.3 deeply integrate dishes to form a new style of dishes.

2. Marketing target

This activity focuses on family consumption groups, especially families with cars (note: during the National Day, various business banquets and official banquets are reduced, while family consumption has become the mainstream, especially for families with cars, whose parents are either private owners with high incomes, white-collar workers in business circles, or the mainstay of politics. Usually, there are a large number of official business activities, which can bring a large number of customers. The main purpose of this activity is to consolidate and improve this group's understanding of Yongjing through this activity, so as to stimulate normal operation.

3. Theme of this activity

"Enjoy tropical beauty and taste green food" ——XXXX First Green Food Culture Festival (Note: if you serve Hakka food, you can highlight Hakka culture as the theme, otherwise, you can take marine culture as the theme)

4. Activity time

4. 1 The publicity preparation stage is from September xx to September xx.

4.2 The implementation phase is from September xx to1October xx.

5. Publicity of activities

5. 1 publicity methods

5. 1. 1 Make a banner outside the store: "Enjoy tropical beauty and taste green food"-warmly congratulate the opening of the first green food culture festival of XXXX.

"Make new friends and repay old friends" __ 10/day _ 1 0/8, the food festival grandly launched various preferential activities.

5. 1.2 in-store poster

A, poster B, Yi Labao C, hanging pictures

5. 1.3 leaflet (note: it can be distributed with XX Evening News)

5.2 Main contents of posters, leaflets, etc

5.2. Text introduction of1xxxx Ecological Park (which can be simply modified according to the previous contents), main pictures of the Ecological Park, main landscape pictures, address and telephone number, etc.

5.2.2 Introduction of main dishes (omitted)

5.2.3 introduction of preferential measures (see 6 preferential measures)

5.3 If the theme of the store environment layout is Hakka culture, it is necessary to arrange pictures of Hakka folk customs, folk customs, dwellings, eating habits, etc. and sketches with Hakka ethnic customs, etc. If the theme is marine culture, it is necessary to arrange pictures of marine knowledge and small handicrafts made of shells and corals.

6. Preferential measures

6. 1 special dishes, every customer who comes can get a special dish (the special dish should be the golden dish of our store or the dish to be promoted, and the discount will not be repeated after being given)

6.2 Anyone who spends more than _ _ yuan can get a membership card of our store (this item needs to be determined according to the issuance form of Yongjing membership card).

6.3 Anyone who spends more than _ _ yuan on food can get a bottle of _ _ white wine (because there are many drinks brought by family consumption, it can be combined with the supplier, and the drinks are provided by the supplier free of charge).

6.4 In-store lucky draw, anyone who spends more than _ _ yuan can participate in the lucky draw, and the prize is the Spring Festival (or New Year's Day) reunion banquet with the amount of _ _ _ yuan (this can stimulate subsequent consumption, and the prize can be designed in several grades).

6.5 Small gifts: according to different Hakka cultures, Hakka trinkets can be given, and marine cultures can be given handicrafts such as shells.

6.6 Preferential treatment for vehicles (omitted)

Annual event planning 2 I. Background of the event:

Celebration of the company's 10th anniversary.

Second, the purpose of the activity:

Celebrate the company's 10th anniversary.

Show the company's enterprise spirit of "honesty, dedication, cooperation and innovation"

Through the review of the company's development in the past ten years, employees can understand how the company grew up step by step from small to large, reflecting the vigorous development vitality of the company; Through the refinement of the company's achievements over the years, we will strengthen the belief that employees rely on the stable development of enterprises and make progress together; Through the affirmation of the hard work of the employees in the process of obtaining various work achievements, we thank all the employees for their unremitting efforts for the glory of the enterprise today.

Iii. Activities:

1, "10th Anniversary"-Opening Ceremony

Make PPT and review the development process of the company 10 anniversary (major events, milestones, touching events, etc.).

look into the future

Select * excellent employees

2. "Talent Show" cultural performance

The whole company is divided into 8 groups by department: 2 groups in electronic workshop, 4 groups in machining workshop and 2 groups in office. Each group will perform 1~2 programs (at least 1 program) with unlimited content. In order to avoid the singularity of the program, it is necessary to report the content of the program in advance, with the final confirmation as the mainstay, and adopt the principle of "first reporting first, then recognizing first" to encourage individuals or free groups to sign up for performances.

Program awards: first prize 1 second prize 2, third prize 3.

3. "Team PK-Treasure Hunt" interactive activity

The whole company is divided into four groups by department: electronic workshop 1 group, machining workshop 2 group and office 1 group.

Each group extracts the treasure map of each group through the game (see Annex 1 for the specific game). Select the group that performed well in completing the task.

Lucky Draw: Before the activity begins, everyone will be given a post-it note with a number written on it, and the corresponding number will be put into the lottery box. Finally, five lucky employees will be randomly selected by the relevant leaders, and the lucky employees will get the opportunity to draw the 10th anniversary prize.

Introduction of lucky draw: There are corresponding prizes on the back of the words "integrity, dedication, cooperation and innovation", and lucky employees draw the lottery according to the order of being drawn.

Fourth, the activity preparation:

1, the company develops the production of PPT.

2. Preparation for the cultural performances of each group.

3. The design of the game.

4. Preparation of activity equipment and setting of awards.

5. Division of labor of personnel on the day of the activity.

V. Predicted difficulties:

1, PPT production: who will make it, collect and screen the content, etc.

2, how to mobilize the enthusiasm of employees, especially the cultural performances.

3. Attractiveness of activity design and controllability of specific activity links.

4. In terms of personnel arrangement, especially in specific activities, some employees need to participate in the logistics of the activities, understand the process of the whole activities, and ensure the smooth development of the activities.

VI. Budget:

1, site layout

2. Activity props

3. Prize fee

Planning of annual activities 3 I. Purpose of activities

This year marks the XX anniversary of the restoration of China's lawyer system. In order to better promote the development of lawyers in our city, promote the construction of lawyer culture and publicize the advanced models of the lawyer industry, anniversary Lawyers Association, anniversary TV Station and anniversary Evening News jointly launched the 30th anniversary of the restoration of the lawyer system.

Second, the propaganda media

Daqing TV Station, Daqing Radio Station, Daqing Evening News.

Third, the way of publicity

(1) Daqing TV Station

1, lawyer's representative or leader, visiting the live broadcast room of the "Citizen Chamber". Reviewing the course of the restoration and reconstruction of the lawyer system, this paper shows the fruitful achievements of the development of Daqing lawyer industry in the past 30 years.

2. Lawyers' representatives reviewed the course of lawyers' entrepreneurship, development and growth in our city in the past XX years by means of on-site interviews.

3. Make a TV program feature film to reproduce the development course and brilliant achievements of Daqing lawyers.

(2) Daqing Radio Station

1. Conduct a special interview to show the brilliant achievements of Daqing lawyer industry in the past 30 years from different angles and sides.

(3) Daqing Evening News

1, in important pages, through prominent reports, series of reports, comprehensive and systematic publicity of Daqing lawyers' achievements in the past 30 years.

2. Each lawyer assists a legal case and continuously reports on the handling of lawyers' legal cases.

(4) Heilongjiang Lawyer magazine

1, published a special report on this celebration in Heilongjiang Lawyer magazine, with pictures and texts.

(5) "Lawyer China"

1, published a special report on this celebration in China Lawyer, with pictures and texts.

The anniversary event planning article 4 20xx 1 February 2 1 day is the fifth anniversary of the opening ceremony of our hotel. In the five years since the opening of our hotel, with the concerted efforts of us, all the staff have forged ahead in unity, and their achievements have been increasing day by day, which has won the praise of many city and county leaders and made Mengdu Hotel a bright pearl in Xiushan!

I. Theme of the event:

Warmly congratulate the fifth anniversary of the opening of Manganese Capital Hotel, the triple celebration of Christmas and New Year's Day, the charm of Manganese Capital, the infinite excitement, gratitude and feedback, and the friendship between the host and the guest.

Second, the purpose of the activity

On the occasion of the fifth anniversary celebration of our hotel's opening, that is, Christmas Day on February 24th and New Year's Day on February 24th 1 Month 1 Day, with the help of the intersection of the fifth anniversary celebration, Christmas Day and New Year's Day, we will expand the hotel's popularity, establish the hotel image to the outside world, strengthen the emotional ties with business customers and brother industries, further enhance the influence of Manganese Capital Hotel in Xiushan area, and stabilize and consolidate old customers.

III. Activity Requirements

1, festive scene layout, the overall foil gives a relaxed, pleasant and lively atmosphere. Focus on the grand, generous, simple and festive atmosphere. 2. Hotel anniversary planning scheme. Closely combine the celebration, Christmas and New Year's Day to decorate the hotel and venue.

Iv. content of activities

1, invite guests from Brother Group, major hotel customers, old customers and cooperative units to participate in this anniversary celebration.

2. The art designer of the marketing department is responsible for the whole process of taking photos, marketing customers, new and old customers, guests of various brother groups and sponsors.

3. Layout of the hotel's internal and external environment.

4. The fifth anniversary celebration of the hotel will be held in the multi-function hall of the hotel.

5. Each department of the hotel organizes its own programs (marketing department 4, human resources department 1 a, finance department 1 a, leading group 2, engineering department 1 a, front office 2, food and beverage department 3, housekeeping department 2), friendship programs of brotherly friendship units, interactive friendship programs between guests and hosts, and celebration gratitude feedback lottery activities are interspersed.

6. Hotel theatrical performances.

7. Hotel leaders and department managers are on-site judges (specific personnel are designated by the Human Resources Department).

8. On-site awarding guests (hotel leaders).

9. Award-winning essay speech (I'm a native of Manganese), evaluation of three grade prizes and first prize (bonus cash 300 yuan, second prize cash 200 yuan, third prize cash 100 yuan).

10, grand prize for the evaluation of cultural performances 1 name (cash 600 yuan) first prize 1 name (cash 400 yuan) second prize (cash 200 yuan) third prize 3 (cash each 100 yuan).

1 1, anyone who takes part in the prize-winning essay speech will be awarded the 50 yuan for each prize (only before registration 10).

12. On-site lucky draw for guests (prizes can be food and beverage vouchers, guest room vouchers, recreation department vouchers, Christmas celebration mascot gifts, etc.), with a special prize 1 name, a free standard room for one night, a first prize 1 name, a food and beverage voucher for 200 yuan, two second prizes and recreational vouchers for each prize.

Xx. When the hotel judges outstanding departments, teams, employees and managers, it can be awarded by the leaders of Manganese Capital on the spot at the celebration (specific prizes will be awarded according to the bonus system of the hotel), and this can also be done at the end of the year, which will be decided by the leaders.

Five, the hotel internal and external environment layout

Electronic display content:

1, Warm congratulations on the fifth anniversary of the opening of Manganese Capital Hotel! Celebration, Christmas and New Year's Day are triple celebrations!

2. The prelude of the "Five Years Thank You for Manganese" promotion month has started, so please come!

3. Mengdu Hotel sincerely thanks friends from all walks of life for their support and love!

Sixth, the venue layout

1 If the celebration is held at Christmas, the hotel lobby will be decorated with Christmas trees, various Christmas-like maps and ribbons.

2. Balloon colored doors are placed at the entrance of the multi-function hall.

VII. Activity Arrangement (Activity Flow of the Celebration Association)

1,1February 24th18: 00-18: 30 ceremony. (Leaders speak, guest representatives speak)

2.18: 30-22: 00, cultural performances, on-site awards, etc. (See the detailed program list for the specific process)

3. At 22: 00, all the managers will escort the guests out of the store after the party.

VIII. Budget

1, the existing cash reward in the planning is 2800 yuan.

2. Excellent managers, employees and teams of the hotel are rewarded. (according to the hotel reward system, this item can be carried out at the end of the year)

3, various small gifts, Christmas celebration mascots and other gifts 500 yuan.

4. Guests will draw a lottery on the spot. (Free standard room is 228 yuan per night, voucher 550 yuan and three anniversary gifts)

5. 500 yuan will be arranged in the store and the venue.

The total cost is about 6000 yuan.

Nine, advertising

1, make a simple leaflet. (Internal formulation)

2. The Marketing Department issues invitations. (loyal customers, sponsors, friendship units, etc.)

3. Put a welcome water sign in the lobby.

4. LED display.

The theme of the event: 17 years of wind and rain, enjoy its birthday.

Activity background: In the new semester and new journey, the Love Society has experienced 17 years of ups and downs, in order to celebrate the birthday of the Love Society and enhance the feelings among the members, and at the same time, to leave good memories for the old members of the society who are about to leave, so that we can get together in the beautiful Liangfengjiang River and enjoy nature.

Event leader:

Master planner: Qin Liangfu and Qin Jingqiong

Step on the spot: Mo Yuegui, Tang Jiamei, Tang Kejuan, Lin Hongjia

Food and necessities procurement: Tan Xiaolian, Long Xiaoling

Party leaders: Mo Chunli and Mo Yanyi.

Activity content:

Before the activity: the person in charge counts the number of participants, the person in charge of purchasing buys food and necessities according to the situation, the person in charge of stepping on the spot is responsible for the contact location and stepping on the spot, and the person in charge of the party is responsible for the arrangement of the party.

During the activity: 1 1 meet in front of the red building at 0: 00, and the person in charge will count the number of people, and then take the bus in four teams (bring your own change and don't fall behind) to the activity destination. Upon arrival, the general manager arranged to set up a tent, collect firewood, cook and so on. After dinner, there was a period of free activities, then a party, and then a midnight snack. The next morning, I can go back to school after breakfast.

After the activity: the person in charge leads the team back to school.

Plan for going to Liangfengjiang:

Route 1: Take the Second Ring Road from Medical University and get off at the intersection of Baisha Nanjian, then go straight for 100 meters and transfer to bus 30 1 to reach Liangfengjiang.

(2 yuan per person on the second ring road, 3 yuan per person on the 30 1 road, the bus to Chaoyang Square per person per time 1 yuan, the total round trip *** 10 yuan, the ticket per person in 36 yuan, the total in 46 yuan).

Shopping list: lighters, corn kernels, fresh-keeping bags, cakes, realgar, rice, glutinous rice flour, pork, salt, dishes, chopsticks, melon seeds, oranges, carrots, chicken essence, soy sauce, avocado, noodles, chopped green onion, ginger, eggs, paper towels, brown sugar, peanut oil, Chili powder, dumpling skin, cabbage and lotus root.

Party process:

1 Opening remarks by the host

2. Speech by the Standing Committee and President

3 Old members of the Standing Committee speak.

All the members sing a birthday song together.

5 program performance begins

6 programs interspersed with games

7 all members interact and communicate.

8 relevant personnel to do a good job in health work

Annual event planning article 6 I. Event background:

Since mid-September, consumers' purchasing power has been relatively weak in a year. This month, commodities are in the stage of discount clearing, and commodities in autumn have been listed one after another, and various businesses will launch corresponding promotional activities. This month is the off-season of sales, and consumers' desire to buy is generally not strong, but our anniversary celebration can stimulate the market and promote sales through a series of promotional activities. Increase sales revenue through celebration activities, and review old customers to further enhance the reputation of shopping malls.

II. Introduction to the theme and content of the event:

With the theme of "Ten Years Together", the celebration reviewed the old customers, benefited consumers, made consumers feel the culture and service of the enterprise, and put forward valuable opinions on the service of the enterprise. Enhance the company's image among the government and consumers. Promotion time: it is divided into three stages: the first stage: the forecast period (September 20xx 1 day-September 7, 20xx) and the second stage: the implementation period (September 8, 20xx-September 20xx 14). Through the first stage of the forecast period, we thank customers for their strong support to department stores for many years. The launch of various activities in the implementation period of the second stage is to really give back to customers and celebrate the tenth birthday of department stores with customers. Not only the sales have been greatly improved, but also all customers have been truly benefited.

Iii. Specific content and implementation of activities:

During the celebration, all employees of the department store wear the anniversary badge of the department store, which can better let customers feel the quality service of the professional department store in the department store.

The first stage: (9. 1-9.7) inform the consumers of the information of the celebration notice period through newspapers, radio, in-store posters and other media, so as to make consumers have a great desire to buy and increase sales.

1, VIP discount first: during the period from September 1 to 7/,VIP users will have special activities and enjoy a full discount on some goods in the store. All VIP users can spend in the store with VIP cards, and * * * will experience the joy of department store celebration. Mainly to avoid too many customers during the celebration, resulting in VIP users unwilling to patronize, thus making the sales of department stores decline. Special time for VIP celebration: during the celebration week, one hour after the store is closed every day, VIP card users can enjoy Park Jung Su-free sales activities. owner

If there are too many customers during the daytime, VIP users will not be willing to patronize, which will reduce the sales of department stores. This form can avoid the above problems.

2. Lucky Turntable: During the warm-up period, the lucky turntable was launched to stimulate customers' consumption and increase sales with preferential measures. During September 1 day-7, customers who visit the store every day on the hour (limited to 20 minutes) can turn the turntable once, and according to the discount indicated by the pointer, customers can get the corresponding discount amount.

3. Ordering colorful autumn clothes samples: A department store autumn goods ordering meeting was held on the fifth floor of the department store. Through the large-scale goods ordering meeting, we not only contacted each other's feelings, but also laid a good foundation for the supply of autumn products.

The second stage: (9.8-9. 14) In the previous stage, consumers can't wait to participate through a lot of publicity in newspapers, in-store posters and other media. At this time, it is necessary to increase the publicity of the day's activities so that all consumers are "moving".

1, long live the discount: all the products are sold at 6-20% discount in different grades.

2, full 100 to send various small items such as washing powder.

3. Low-priced special zones and limited-time snapping up: selling by time and by product in a limited time will help solve the problem of dead angle, so that goods in all corners of department stores can be better displayed. For example, some shoes are sold in a limited time from 8: 30 to 9: 00; 12: 00-12: 30 Some women's dresses are sold in a limited time; 15: 00-15: 30 Some men's clothes are sold in a limited time; 18: 00-18: 30 Some leather bags are sold in limited time.

4. Lucky Turntable: On the 8th anniversary day, the Lucky Turntable will be held at10:18,14:18,17:18 respectively. At this time, customers visiting department stores will have

Iv. evaluation of results

Summarize the successes and shortcomings of this celebration, calculate the sales growth of shopping malls, pay a return visit to customer satisfaction, and provide experience and reference for the next event.

Planning of annual activities 7 I. Promotion objectives

1, advocate a culture throughout the city, and make golf consumption enter the homes of ordinary people.

2. Establish a good corporate image of Jiahui Golf Club and make Jiahui Golf Club synonymous with golf culture in Changsha.

Second, the promotion principle

The formulation of promotion should consider the influence of many factors, the core of which is the target market. According to the analysis of market opportunities and industry situation, and combined with the situation of Jiahui Golf Club itself, the following planning principles are determined:

1, advocate fashion consumption, and start with culture.

"Golf no longer belongs only to aristocratic life, but has become an elegant way of leisure", "There are rich cultural connotations behind the beautiful swing" and "It is our unshirkable duty to further explore golf cultural resources and wealth". Golf is a kind of culture. Let's explore it from Jiahui Golf Club.

2. The key breakthrough is to establish the brand image of enterprises and products and advocate a culture in Changsha.

Third, the promotion strategy formulation

(1) Target market selection

Select the target market correctly, define the service object and service content of Jiahui Golf Club, and understand the different demand characteristics of consumers through market segmentation. In the last consolidation and promotion plan, we have classified and studied the target market, so I won't talk about it here.

(2) product selection

1, tangible products

According to the current situation, a new product mix will be formulated as soon as possible to meet the needs of various target markets.

2. Intangible products

Including the overall corporate image of Jiahui Golf Club, the layout of indoor environment, the deployment of mural style, the layout of environmental music, the overall cultural style and cultural characteristics; The waiter's service and polite language will play a key role.

(3) Promotion principle

1, use a variety of advertising forms to promote enterprises and products. Magazine advertisements, outdoor advertisements and mail advertisements are mainly aimed at making advance notice of the anniversary celebration of Jiahui Golf Club. At the same time, through mail advertisements, the company's image is publicized, and a large number of soft advertisements (knowledge articles) are used to show the cultural characteristics and golf culture of Jiahui Golf Club, deepen the position of golf culture in the market target, and recommend the brand of Jiahui Golf Club to the audience.

Advertising promotion is divided into three steps:

The first step: advertising investment in the early stage of the celebration, the frequency of advertising expenses should be high, giving consumers the feeling of a strong brand.

Step 2: Invest in the celebration day, including the planning of the anniversary celebration. In addition to its own arches, balloons and banners, add some activities that can encourage everyone to participate, live interaction and cocktail parties to expand the well-known scope of enterprises and deepen the impression of consumers. Enhance the influence of enterprises by means of special celebrations.

The third step: after the celebration, the daily advertising investment takes the festival or new service as an opportunity. Actively carry out various activities, do a good job in public relations with large and medium-sized western restaurants and high-end hotels, hold various special events, pick-up competitions, etc.