There are no fewer than 10 roast goose shops in Tiancheng Street, the "goose roast street" in Gujing Town. In Huicheng, Gu Jing and other places, Gu Jing Roasted Goose is sold in many markets. Competition in the industry is becoming more and more fierce. Will it affect the brand of Gu Jing Roasted Goose which has a history of more than 700 years? At present, the government of Gujing Town is taking the opportunity of applying for the intangible cultural heritage of Xinhui District to promote this traditional brand. When interviewed by reporters in Gujing Town, many merchants expressed the hope that the government could set up trade associations to regulate the market and help merchants jointly build the brand of Gu Jing Roasted Goose.
1, confused: There are many shops, which one is the most authentic?
Many people who come to Gu Jing to eat roast goose will encounter such confusion: there are more than 10 large and small roast goose shops on Tiancheng Street in Gujing Town and Gu Jing Market on Jinmen First Class Highway, such as Hengyi Roast Goose Shop, Jinping Hotel, Pingxiang Roast Goose Head Office, and the founders of Pingxiang Roast Goose ... The advertisements of some roast goose shops are quite exaggerated. Which brand of roast goose is the most authentic?
The reporter also encountered the same situation. Recently, when having dinner with friends in Gu Jing town, the reporter expressed his hope to eat authentic roasted goose. Friends wondered: in Gujing Town, there is no such thing as "authentic roast goose", and the business of every roast goose shop depends on the taste of customers. Although there are many roasted goose shops in Tiancheng Street of Gujing Town, there are only two famous brands: one is Hengyi Roasted Goose in Hengyi Roasted Meat Shop and the other is Pingxiang Roasted Goose in Pingxiang Roasted Goose Shop.
According to the staff of Gujing Town Cultural Station, "Hengyi Roasted Goose" has been expanded from Gujing Tiancheng Street Head Office to Hengyi Hotel in Gu Jing Town Market. Now the business is getting bigger and bigger, and branches have been set up in Guangzhou, Huicheng and Shadui. Because of the separation, the children and grandchildren of Pingxiang Roasted Goose Boss have developed Pingxiang Roasted Goose into nearly 10 stores such as Pingxiang Roasted Goose Seafood Fishing Village Restaurant, Pingxiang Roasted Goose Emperor, Jinping Roasted Goose Head Office, etc. After seeing Gu Jing's famous roast goose, villages in Gujing Town also started roast goose business and opened roast goose shops in various rural markets. Some Gu Jingren even opened roast goose shops in Huicheng and Jiangmen.
At present, the radiation and influence of roast goose in Gu Jing are quite extensive, from Wuyi area in Jiangmen to Foshan, Zhongshan and Zhuhai. Almost all citizens in the Pearl River Delta know or have eaten the roasted goose in Gu Jing, and, Hong Kong, Macao and even the United States and Canada on the other side of the ocean have the shadow of Gu Jing roasted goose.
2. Worry: Traditional technologies are unsustainable and the market needs to be standardized.
It is understood that although Wuyi's roast goose shops are blooming everywhere, they have not had much impact on the business of the "leading" merchants of roast goose. Now only two brands, Hengyi Roasted Goose and Pingxiang Roasted Goose, have registered their trademarks in Gu Jing. Bai Lu, the owner of Hengyi Roasted Goose, told reporters that 10 years ago, there were only two roast goose shops in Gu Jing. Now, although there are more roast goose shops in Tiancheng Street and even Gujing Town, the business of these old shops has not been greatly affected. The roast goose sold in the rural market has no unique color and fragrance, and only a few repeat customers can't become a big climate. "Hengyi Roasted Goose" and "Pingxiang Roasted Goose" pay more attention to brand building and service quality after becoming stronger and bigger. Although there is commercial competition between them, they often communicate on issues such as technology and price.
However, all kinds of roast goose merchants are generally worried about the market situation: first, due to the temptation of economic interests, various modern machinery and chemical materials continue to replace traditional processing instruments and materials, making the most distinctive traditional technology unsustainable; Secondly, too much competition in the industry will inevitably lead to mutual exclusion. "Developing to this point is definitely not conducive to the inheritance and development of Gu Jing Roast Goose brand." Bailu hopes that government departments can take the lead in organizing and setting up associations to regulate the market, so that all roast goose shops can compete healthily and promote and build the brand of Gu Jing roast goose.
3. Trend: Turn Gu Jing Roasted Goose into a new business card.
Gu Jing's roast goose has a history of more than 700 years and has become one of the "city cards" of Gu Jing and Xinhui. Gu Jing roast goose not only has a set of exquisite production skills, but also can give people delicious enjoyment, and it has special functions that other roast geese can't replace. According to the relevant person in charge of the town, this is mainly reflected in historical value, tourism value and economic value.
For a long time, Gu Jing Roasted Goose has gradually become an indispensable part of Gu Jing culture and even Xinhui culture. During traditional festivals, roasted goose in Gu Jing is the main food on the table of Gu Jingren. Whenever friends and relatives come from afar, the masses will treat them with roast goose in ancient wells; In Tomb-Sweeping Day, Gu Jing's roast goose has become the best sacrifice for ancestors. These folk customs have been passed down for hundreds of years.
Gujing Town is rich in tourism resources and is also a famous hometown of overseas Chinese in Xinhui. The roast goose in Gu Jing attracts many tourists from afar. They got to know Gu Jing through roast goose, Gu Jing Royal Village and "Battle of Waterloo in Song Dynasty"-Yamen naval battle, and they also knew that Xinhui would naturally bring direct or indirect benefits to Xinhui's tourism. For example, "Hengyi Roasted Goose" has been interviewed by many media such as Hong Kong Jade TV, Hong Kong Asia TV, Guangdong TV, Southern TV, Jiangmen Daily and Jiangmen TV in recent years, which is also a powerful publicity for Xinhui.
According to incomplete statistics, there are about 500 roast geese in Gu Jing every day, the price of each roast goose is between 80- 100 yuan, and the gross profit of each roast goose is nearly 50,000 yuan. The number of roast geese on holidays is almost 3-5 times that on weekdays, creating more economic benefits. All generations of Gu Jing Roasted Goose families have aimed at the business opportunities brought by this brand, and the business forms of small workshops have gradually expanded, which has created considerable tax revenue for the local government.
For these reasons, the government of Gujing Town attaches great importance to the construction and promotion of this brand, and plans to organize several large-scale roast goose shops to hold the "Gu Jing Roast Goose Festival" in the near future, and further promote this brand by applying for the intangible cultural heritage of Xinhui District. Previously, the town had organized Gu Jing Roast Goose to participate in many publicity activities such as Xinhui District Food Culture Festival.
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The Origin of Roasted Goose in Gu Jing
According to the staff of Gujing Town Cultural Station, there is another story about the origin of roast goose in Gu Jing: more than 700 years ago, a great naval battle took place in Yamen, Xinhui during the Song and Yuan Dynasties. After the war, a chef in charge of making roast goose in the court of Southern Song Dynasty fled to Xiandong Village on the west bank of Yinzhou Lake with his daughter. The chef opened a roast goose shop in Xiandong village. With the superb skills of the palace secret roast goose, the goose was roasted with all colors, flavors and flavors, and soon became famous for dozens of miles, and the business was particularly good.
Later, the chef's daughter grew up, married the ancient well on the east bank of Yinzhou Lake, and brought her father's secret skill of roasting goose to the ancient well. Since then, it has been passed down to today. Nowadays, due to the age, it is impossible to prove who is the immediate apprentice of the chef's daughter.
Unique production technology
The production of roasted goose in Gu Jing is unique, from goose selection to roasted goose.
Goose is born twice a year. Goose seedlings commonly used in Gu Jing roast goose are raised in Tomb-Sweeping Day in spring and one and a half months before and after the Double Ninth Festival in autumn every year, and they should be kept in local fish ponds until they are three or four months old and weigh about 7 kg. This kind of goose is called "Umane Goose", which is pollution-free and has the best meat quality. It should be noted that geese should not be raised too big, otherwise the cooked meat will be old and the taste will not be tender enough.
When roasting the goose, you should smear the goose with vinegar. After the goose is dried in the sun, the traditional soy sauce is mixed with the unique secret recipe that cannot be circulated abroad, such as sugar, salt, wine, minced garlic, spiced powder, etc., and stuffed into the belly of the goose, tied tightly with a rope, coated with maltose, and the goose can be hung in a hot oven for roasting. Pay attention to the uniform firepower when burning, and be sure to use local litchi wood to burn, so that the goose will have the smell of litchi.