In today’s era of consumption upgrading, industrial beer can no longer satisfy the public’s tastes. More and more people are embracing craft beer. Although craft beer originated from foreign countries, it was the first to enter the domestic market and imported craft beer. It has accumulated a large number of fans, giving people the illusion that domestically produced craft beer is not as good as imported craft beer. However, most of the beer that entered the market in the early days was bottled beer or cans, which often appeared in supermarkets or convenience stores. For example, Lindemann, Belgian White Bear, Fujia, etc.

Many excellent domestic craft breweries have also emerged in China. Both brewing technology and product quality are at an advanced level that is not inferior to that of foreign countries. It is precisely because of the booming development of the domestic craft beer industry that domestic craft breweries In recent years, it has attracted a large number of fans, and the domestic craft beer market has a bright future. For example, Master Gao, Yinghao Brewing, Ubrao, and JingA.

Domestic craft beer is mostly bottled. After filling, it is sold directly in craft breweries, hotels, bars, and restaurants. This forms a certain difference from imported products. Because of this Barreled craft beer is fresher, which is one of the advantages of domestic craft beer.

In fact, for most people who want to engage in the craft beer industry, it is a big test in terms of investment and time cost. Many people will ask whether it is better to join a craft beer brand. ? Or is it more appropriate to just drink wine?

This must be determined based on personal circumstances, because in the domestic craft beer industry, it is not only about whether the style and flavor of craft beer are good, but also about the brand and craft culture. Regarding the opening and sustainable development of the later market, in essence, this requires a large amount of financial support and a certain degree of wisdom and perseverance of industrialists. Joining a craft beer brand will perfectly avoid the minefield.

Take Yinghao Craft Brewing as an example. Currently, it has more than 100 craft brewery franchise stores, with more than a dozen fresh craft brewing flavors of stable quality and taste, including classic IPA, German style Wheat, Belgian wheat, dark beer, etc., as well as fruity craft beer that young people prefer.

The flavor and style of craft beer are not inferior to imported craft beer, and it also has freshness that imported craft beer cannot match. The freshly brewed craft beer filled today can be sold at craft breweries on the same day. .

At the same time, brand promotion and planning of brand activities are also very professional. Each market plan is very targeted, able to grasp the psychological needs of consumers, and do a good job in attracting traffic and customers. This is very important for the craft brewery restaurant. long-term development is very important.

In addition to these, there are also certain market strategies and support, and the profit points for partners are also very clear. If you only buy wine, there is usually no brand support. In this case, joining the franchise is more suitable.