Currently China's catering industry has entered a mature stage, the momentum of growth is unabated, the overall level of improvement year by year, the overall level and quality of development continues to improve, and the pace of development has accelerated. At the same time after years of development and market competition, the development of China's catering industry has entered a new stage of diversification of the main body of investment, diversification of business models, business model chain and industrialization of the industry's development, the development of China's catering industry continues to be strong, and the prospects for development are more promising.
Since the reform and opening up, with the rapid development of China's economy, production capacity and people's income levels continue to improve, China from the seventies and eighties of the "difficult to eat" to the nineties of the "full", and then to the twenty-first century since the continuous pursuit of the "eat special, eat healthy, eat nutritious". Eat characteristics, eat healthy, eat nutrition, eat convenient, eat culture, eat leisure. China's catering industry along with the economic development, not only become the people's living standards and consumption ability to improve the witness, but also gradually become the expansion of domestic demand, promotional fees, stable growth, benefiting people's livelihood of the pillar industries.
At the same time, with the rapid development and popularization of the Internet, "Internet +" has become a trend of the times, and the catering industry has become the largest entrance for the online Internet to connect with the offline. The entire catering industry, including the field of catering ingredients supply, the entry of the Internet catering industry one-stop trading platform has changed the development of the traditional catering industry, the traditional offline transactions moved to the line, accelerating the circulation of the industry and the popularization of services.
Fast development of the catering industry Industry continues to expand
According to data from the National Bureau of Statistics, in recent years, China's catering industry market size continues to grow, exceeding 2 trillion in 2011, exceeding 3 trillion in 2015, and in 2018, it was more than 4 trillion, reaching 4.27 trillion, accounting for 4.7% of the output value of the national economy. 4.7%.The revenue of the catering industry in 2019 was 4.7 trillion, a year-on-year growth of 9.4%. Although the growth rate has declined in recent years, at 9.4% in 2019, it is still much higher than the GDP growth rate. Affected by the epidemic, China's restaurant industry revenue declined in 2020, at 3.95 trillion yuan, down 16.6% year-on-year.
Diversification of the catering industry Formal meals still occupy the main
With the continuous development of China's food and beverage industry, China's food and beverage industry business gradually diversified from a single. At the same time in order to better adapt to the consumption needs of consumers, the catering industry business segmentation more precise. There are regular meals, group meals, fast food, takeout, snacks, as well as Western food, Japanese food, Southeast Asia and other countries catering, and even grilled fish, crayfish, tea drinks, local snacks, non-heritage food, food products from around the old, etc., to provide the general public with a rich variety of market choices.
Even so, China's catering industry is still dominated by formal meals, which accounted for 42.39% of China's catering industry in 2019, Western casual dining accounted for 19.86%, hot pot accounted for 12.06%, group meals accounted for 11.35%, fast food accounted for 7.96%, and Japanese food accounted for 6.38%.
Catering industry is more decentralized Industry concentration is low
In terms of competition pattern, at present, China's domestic catering market is more decentralized, and industry concentration is low. According to the data of the 2019 Analysis Report on China's Top 100 Catering Enterprises and Top 500 Catering Stores released by the China Cuisine Association in June 2020, in 2019, the total operating revenue of the top 100 catering enterprises was 327.38 billion yuan, with a year-on-year growth rate of up to 9.6%.
The operating revenue of the top 100 catering enterprises accounted for 7% of the national catering revenue, and the concentration of the top 100 enterprises has increased but remains low. With the catering market for resource integration, catering enterprises continue to grow bigger and stronger, catering within the top 100 enterprises polarization is still relatively obvious.
Consumption upgrading in the catering industry Industry scale continues to expand
The future of China's catering industry will be people-oriented, people's livelihood on the basic principles, from the level of independent innovation, information technology management, energy saving, low-carbon, green development, brand strategy and other aspects of the development and transformation, optimization of the development of the structure, innovation and development mode, to enhance the quality of service, to release the new momentum of development. In addition, the company will release new kinetic energy for development. Foresight expects that under the premise of China's macroeconomic slowdown, the growth rate of China's food and beverage revenue will remain between 8.0% and 9.0% from 2020 to 2026, and the food and beverage revenue is expected to reach about 8165 billion yuan by 2026.
Transformation of the development of the catering industry The future catering industry is gradually developing in multiple directions
Currently, China is in the era of data and networking, so for the catering industry should also be used to interconnect, **** enjoy the mode of thinking to consider the development of enterprises. The collection, organization and *** enjoyment of data have become particularly important, and in the future, the establishment of mutually beneficial *** enjoyment of online and offline one-stop service, and the promotion of online and offline integration of the development of the catering industry will be the main direction of development.
At the same time, new technology, the application of the Internet will also become the diversion of new consumption, the development of new retail effective way, the future of the catering industry will be towards networking, retailing, digital development.
In addition, the development of catering-related industries will also bring more convenience to the catering industry, and in the future, restaurants will outsource more non-core functions to make themselves smaller, more specialized, lighter and faster.
-- The above data comes from the Prospect Industry Research Institute's Analytical Report on China's Catering Industry Development Outlook and Investment Forecasts
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