The fundamental reason for the American pizza brand's sad exit from the Italian market is that it doesn't make any money. Pizza is a food that originated in Italy, so it is also known as ? Italian pie? and Italy is therefore known as the ? home of pizza? Development to date, pizza this food according to its crust molding method can be divided into? Italian? and? American style? two kinds. The difference between these two types of pizza is that the former is molded by hand, while the latter is molded by mechanical processing, and the hand-formed pizza is often more taste than the mechanically formed pizza.

Based on this difference, Italians who are used to eating Italian pizza are naturally very picky about American pizza, and it is difficult for American pizza brands to gain a foothold in Italy. The famous American pizza brand? The defeat of the famous American pizza brand? s defeat is an example. In 2015,? Delta? has been in the Italian market since signing an agreement with local Italian pizza company ?ePizza? and opening its first store in Milan, Italy.

In the early days of its presence, both? The first time we entered the Italian market, both Delta and ePizza were in the market for the first time. ePizza? were optimistic about the development of American pizza in Italy, which is the second largest market for pizza, because there were no pizza stores like Delta that could deliver pizza on a large scale. In the years since, Delta has opened many more stores. But with the outbreak of the epidemic, more and more local Italian pizzerias began to provide takeaway services. As a result, Delta, which had been dominating the market with home delivery, was hit hard.

On the ninth of this month, Delta announced the closure of its last Italian store. The closure of this store means that Delta's plan to enter the Italian market has failed. In fact, Delta had debt problems as early as 2020, and at the end of that year its debt amounted to 10.6 million euros. This shows that the survival of the American pizza brand in Italy is really not very optimistic.