The franchise fee is that the franchisee gives money to get the right to use a commodity. In fact, there are many kinds of joining fees, and it is just a general term that combines these fees. When you pay the joining fee, it doesn't mean that you can do what you want. You have to read the relevant requirements in this joining agreement carefully, because it involves some refundable fees.
What inspection should be done before joining:
1, the weather comes first. The so-called weather is related to the depth of the category. The lung-clearing drinks in Shanxi are relatively deep, but they are rare in other places. Some categories are excellent weather if they are strongly promoted. For example, Sichuan cuisine has invaded the whole country, and even Zhejiang and Zhejiang are not spicy. For example, braised chicken rice blooms everywhere. For example, there is government support behind Shaxian snacks. When making a choice, we should pay attention to leaving a good back road, such as braised chicken. You don't have to guess, that is, after rapid development, it is everywhere, and then it quickly declines.
2. The geographical position is the second, and the geographical position is the first, which refers to the breadth of products. The people all over the country know that the cost of market education and promotion is very low, but if you want to play the national market in regional categories, the cost of education will increase, such as Fuyang snacks and fan snacks. This kind of education cost is definitely beyond the reach of small business people like us.
3, people and third, the ability of operators. There are many stores that are supported by the owner's personal charm. This kind of store has almost no reproducibility. It is not necessarily possible for him to open a son to manage, let alone join. I have always encouraged all people who want to open a shop to enter this industry first, and then start a business. At least you must know why their shop business is good. If you open a shop again, you will have a three-point chance of winning.