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The logic of Pu'er tea to make money - Daiyi tea as an example
There is such a kind of tea, it can be sold more expensive than gold, the current domestic gold price of less than 500 yuan per gram, while the fine quality of this tea can be sold to 2,000 yuan per gram or even 4,000 yuan, this kind of tea out of the tea, a pot of at least tens of thousands of dollars, in the end, what kind of tea is so valuable? Da Yi tea.

In these two years around the Daiyi tea speculation fever is definitely not less than Maotai, recall a set of data: 1993 factory price is 228 yuan of money Maotai, now can sell how much money? Probably can be sold to 50,000 yuan, up 200 times. Then you know the same 1993 factory each piece of 7.8 Hong Kong dollars to buy back a certain Daiyi tea cakes, now worth how much money? 200,000 yuan, 28 years rose 25,000 times. Some time ago, a 2003 production of Dayi tea - six star peacock, the price of the whole box has soared to 65 million yuan, a tea cake will need 1350000 yuan, and when it was the price of the whole box is less than 30,000 yuan, 18 years, up more than 2,000 times, in 2003 to buy back a box of tea. Put today, can be in Beijing, Shanghai for 5 sets of ten million mansions.

Daiyi tea prices rose to the extent that people are shocked, but in fact, before five or six years, the price of Daiyi tea has been very stable, almost no big rise and fall, Daiyi tea really began to skyrocket, the last year or two, to see here, is not some of the feeling of heartbeat? Daiyi tea benefit space is so big, want to hoard some Daiyi tea sitting and waiting for appreciation? First calm, as long as someone day into the gold, there must be someone blood money, in the big tea in this pool, the water is much deeper than you think, why is the big tea can be so crazy, around its speculation is how a carefully prepared large network?

Today, we will unveil the secret behind this, Daiyi tea is a kind of Pu'er tea, currently mainly in Yunnan Daiyi Tea Group's Menghai Tea Factory production. As we all know, Pu-erh tea has two characteristics: the older the tree, the more fragrant, and the more fragrant the tea ages. This determines that it has a certain collection value, there is a collection value there must be speculation value, in order to facilitate the speculators to view the market, Daiyi Tea even like securities with a specialized website, each tea like a stock has its own K chart, and even developed a Daiyi Tea futures market, a consumer product turned into a financial product.

There is speculation and there is a bubble, to know the hype and bubble behind the present day Daiyi tea, you must know, Puerh tea once broke out of the background of the bubble, the people who have experienced it, will certainly not forget. At that time, the speculation behind the set of Pu-erh tea is very amazing:

The first step, low-priced acquisition. 2000 around, a group of keen sense of smell businessmen, began to buy in Yunnan on a large scale at that time is still very cheap Pu-erh old tea, the price is as low as what degree? Less than 10 yuan per kilogram.

The second step is to control the upstream enterprises and market supply. This batch of tea with collection value into the warehouse of speculators, speculators began to intervene in the upstream industry chain to buy or shares in tea factories, many tea factories in those years to complete the institutional reform, after the restructuring of the shareholder structure of more or less the shadow of private capital, in 2004, Hong Kong's Changtai Group purchased one of the four major tea factories in Yunnan Province Pu'er Tea Factory, and set up the Yunnan Pu'er Tea Co. The first year of production of Da Yi tea Menghai Tea Factory, was also merged by the Yunnan UBM Investment Group as a whole.

The third step, for Pu'er tea crazy momentum. Early years Pu'er tea in the country is not much fame, the price wants to go up, you have to first put the fame out, so we saw countless publicity on TV and newspapers Pu'er tea has weight loss and health benefits, Pu'er tea has a history and cultural precipitation, Pu'er tea was once offered to the court as a tribute to the tea and so on, these have become the point of publicity, in 2005, a powerful horse gangs to the Beijing attracted the attention of the country, 120 mules and horses dragging the four mules and horses, the tea is the most important thing to do. 120 mules and horses dragging four tons of authentic Pu'er tea from Yunnan, through Sichuan, Shaanxi, Shanxi, Hebei, and finally arrived in Beijing, a journey of 4000km, costing a huge amount of money mules and horses to transport, which is clearly contrary to the behavior of the business common sense, is a carefully planned hype, around the Pu'er tea popularity of the hype, began to go crazy, and later, in order to meet a piece of a hundred years of the Palace of the Pu'er Tea Cake returned to its hometown of Yunnan, the city of Pu'er now ten thousand people in the streets. Pu'er city now 10,000 people, the scene of drums and gongs, colorful flags, salute to the response, not lively.

The fourth step, so that Pu-erh tea has become the brightest star of the auction market. 2004 Lu Xun and Xu Guangping collection of Qing dynasty Palace Pu-erh tea was taken out to auction, only 3g, a nail cover size of the tea bricks sold for how much money? 120,000 yuan, an average of 4,000 yuan for 1g, 2006 100g of the Palace of the loose tea, sold for 220,000 yuan of the high price. Four steps, the speculators have basically completed the purpose, the overall price of puerh tea began to soar, has been unable to brake the car, so far, behind the scenes, the speculators big brother has been put on the stage, the trick to do enough to play the fame, the price up, everything is ready, waiting for the fish on the hook.

At this time the speculators can not lie down to collect money, because their hands hoarded goods have not been out, and this is the most critical place, if quickly sold, then the market is very easy to detect abnormalities, so the speculator group organized shipments, at what price, what time to go out in the internal he has strict regulations, who dared not comply with the direct kicked out, there is money to be earned together, and so they are batch shipments! Finished, leaving the participants are left to fate, to the market and other reactions, the avalanche has come to the feet of ordinary investors.

May 2007 Pu'er tea prices cliff diving, a large number of people involved in the people were trapped, a Guangdong tea businessman recalled that experience are about to cry, he said that year is quite famous a Daiyi tea, the first day, or more than 20,000 yuan, to the next day, fell to more than 10,000 yuan, woke up on the morning of the third day, only 9,500 yuan, paradise and hell is often only need a a few days.

We run through the whole process again, in 2000, speculators began to do the bureau, low-priced acquisition, and control of the upstream production enterprises, and then the use of public opinion momentum, and then by means of auctions and so on to raise the price, and finally organized shipments, loaded with real money and silver, the whole process of this bureau, before and after the last seven years, but if you only count the price of the drastic uplift to the rapid collapse, which is only Less than a year's time. 2015, daiyi tea as puerh tea among the boutique, the price has been rising steadily, but in 2020 we can see, a lot of daiyi tea prices will be a substantial increase in the influx of hot money into the meteorological has been quite obvious, which has a 65 million day price of daiyi tea event, and now this round of speculation around the daiyi tea, no matter how to change the set of ways, the eventual The end is the same, even if the hot money again, we will again see the scythe waving cold light, hear the sound of the bubble burst.

History of similar things is not uncommon, in addition to Pu'er tea, there is the 80s Changchun Junziran, the 00s Tibetan mastiff fever, as well as these years of speculation in the shoe storm, they have a very similar characteristics:

First, the product is best to start with only in the niche range of popularity, so that there is a windfall of the speculation of the space, and the second, the process of creating momentum is essential, if we often see online articles praising this product, we can see that the product has a lot of potential to be a good product. If we often see this product on the Internet to exaggerate the article, or to see some people through it to earn tens of millions of such cases, then this time must be vigilant, this may be the banker deliberately release the signal. Third, where the speculation, his price will deviate from the normal level, and there will be a short-term surge, in order to attract the people who do not know the truth want to make quick money, fourth, the speed of the plunge is very fast, long as a month or two, short as a few days, or even a few hours, in the avalanche of survivors and how many, the more crazy speculation is the more bloody harvest.

History Forever in the cycle of repeating, but people will never remember these painful lessons, knowing that it is a bureau, still deep in it, because they always believe that they are not the last one to jump from the top of the mountain.