1996 Stay in school after graduation. Participated in the project won the third prize of scientific and technological progress of petroleum and chemical industry bureau and the third prize of scientific and technological progress of Shanghai.
1July, 1996 to1June, 1999, he worked as a teaching assistant in the Clean Coal Technology Research Institute of East China University of Science and Technology;
1999 joined Shanda network company to start a business, one of the founders of Shanda, and presided over game research and development, operation and technical operation and maintenance.
200 1 participated in the introduction of the online game Legend, set up a technical support center in the same year, and successfully established an online game technology operation and maintenance system;
In 2002, it pioneered the Esales business model and became an industry model.
In 2002, a research and development center was established, and many online games developed by the team won many awards.
Since July 2003, he has served as the chief technology officer of Shanda Group;
In 2004, he was named the second "Top Ten Young People in Shanghai Informatization Work System";
In 2005, he was awarded the title of "China Excellent CIO";
In 2006, he won the "Outstanding Cultural Newcomer Award of the" Five One Projects "of the Eighth Communist Youth League Spiritual Civilization Construction;
In April 2008, Shanda announced the appointment of Tan, CTO of Shanda, to replace Tang Jun as the company's president, and retained the post of CTO;
April 2008 10, succeeding CEO Shanda interactive entertainment co., ltd;
Since May 2009, he has served as the chairman of Shanda Games Co., Ltd.;
20 10 10 concurrently serves as CEO of Shanda games co., ltd. ..
On August 20 12, he resigned as the chairman and CEO of Shanda games. From playing games all night as a student, to making his first game, and then working as CEO for ten years in Shanda, Tan, an online game practitioner, is interpreting his philosophy of survival. People must do what they like and are good at.
People say that "the nine-headed bird in the sky is an underground Hubei guy", and Tan, who was born in Hubei, fulfilled this sentence. When Tan was 16 years old, he was admitted to East China University of Science and Technology and became a young college student because of his excellent school performance.
After going to college, Tan Zhaoqun first came into contact with computers. Like all college boys, he was deeply attracted. It is common to play games all night. The difference is that others just play, but Tan quickly diverted his interest. He began to find that it was the most fun to let his classmates play their own games. So a movable board was used to block the bouncing ball, and this "pinball game" became Tan's first work, which was widely circulated among students.
After graduation, Tan met Chen Tianqiao on the Internet. Before joining Shanda University, Tan's only work experience was working as an assistant in the Clean Coal Technology Research Institute of East China University of Science and Technology. The time was1July 1996 to1June 1996, and he wrote some chemical-related software programs. Tan Zhaoqun said that he didn't have a clear idea about his life at that time, but he was interested in software and the Internet and wanted to do something creative.
1999 165438+2003 10 From October to July, Tan served as a director of Shanda, CTO of Shanda from July 2003, and senior vice president from August 2005 to June 2006. In June 2006, he served as senior vice president of the company. On April 4, 2008, he succeeded Tang Jun as president. 20 10, Tan, who succeeded Li Yu, began to serve as CEO of Shanda Games as the chairman. This is also the first time that Tan has returned to the front line of core business management of Shanda Games after two years. Tan said that since he became CEO, Shanda Games and its previous strategic direction have not changed, but he stressed that "there will be breakthrough development" in products.
From programmer to CEO, Tan Zhaoqun is enough to write a book in a grand decade. The young president gives the impression that he is less serious, more energetic and humorous. From him, we see a kind of "technical man" practicality, an indelible enthusiasm.
From online GM to producer to chairman and CEO, Tan can be regarded as a typical young man, but when it comes to how he came up with the idea of playing games, his answer is surprisingly simple. "I like it. I want to do this job because I like games. In the era of arcade and bully, we can only play games with the pocket money saved, but the accumulated enthusiasm will not change. You can't control this kind of thing. You won't be satisfied until you play other people's games. You want to do it yourself. I believe that many people enter the business like this. " Speaking of that year, Tan couldn't help feeling, "This idea of' wanting to do' is probably the place where my dream started."
Today's Tan has clearly known what he needs and what he is interested in. Sitting in this position, he can also see whether young people have the conditions for success.
He concluded that people engaged in this industry are divided into three categories: the first category is people who are interested in their work and have the ability to do it well; The second kind of people think that everyone is doing it, so they follow suit; The third kind of people think that this industry makes money and want to come in and share a piece of it. There are very few people in the first category. If you meet them, you will spare no effort to invite them to join your team. The latter two types of people must be very persistent in their own goals and work hard to succeed.
Tan Zhaoqun said that the key to his success lies in knowing what he likes very early, and he has been trying to explore on this road, even if he encounters many obstacles. At the same time, I can't feel the inner struggle and pain. "I have a friend who is a chef of Michelin's three-star restaurant. He told me that cooking is actually more fun than eating vegetables, because eating vegetables is with your mouth and cooking is with your heart. I think playing games and cooking are connected. " Tan said so. Shengda manufacturing
34 years old, has been 10 years in Shanda. He grew up in Shanda and accompanied Shanda through all the ups and downs. With the grand growth, Tan also "grew up" and served as the head of the game business unit, CTO and CIO. Of course, he is also one of the great entrepreneurs.
"In Shanda, you can't tell whether IT technology is part of the business or the supporting structure of the business." Therefore, Tan is both CTO and CIO. "In our case, product research and development work and informatization work are basically unified. Without the IT system, we can't talk about products with this architecture on the Internet. " Therefore, he is duty-bound to undertake the technical development and management information system construction of online game platform operation.
Since its establishment, Shanda's positioning has changed from the initial animation community website to a multi-game operation platform and then to entertainment media services. It is in this constant change that Tan leads his team to provide information support.
After September, 200 1 year, the game Legend launched by Shanda began public testing and put into operation. Because the popularity of this game exceeded Shanda's expectations, Tan had no time to do IT planning and had to follow the business. "At that time, new servers were added every week, and our main focus was on ensuring the rapid development of our business."
Every time Chen Tianqiao makes a decision, Tan's opinion is crucial. Once he is sure, he will soon pave the way for a new strategy.
Technical regression
In February 2004, Tan began to integrate the authority of the information system, and "Shanda Secret Protection", a "key" that can generate dynamic passwords, was born. With "Shanda Secret Protection", Shanda employees can use a dynamic account to access different systems, and Shanda game users can also avoid worrying about account theft. Since then, Shanda has entered the period of system integration. On the basis of classifying and layering various businesses, Tan connected the independent systems layer by layer. Some of Shanda's basic businesses, such as finance and human resource management, have stabilized, and the hardware management based on Internet architecture has also been settled.
In May 2004, after Shanda went public, it began to transform into a diversified strategy of interactive entertainment. At the end of 2004, Shanda was divided into three business divisions-SDG (Shanda Games) for game content manufacturing, SDO (Shanda Operation) for platform operation and SDS (Shanda System) for home entertainment, forming three business platforms. Accordingly, Shanda's information system has also been incorporated into these three platforms: content-related, included in the game content manufacturing business; Platform-related, classified as platform operation; Hardware-related items are classified as home entertainment. "This is just our relatively stable structure. In the next five years, we will continue to integrate. " At that time, Tan thought that "the existing information architecture can already provide some preparations for the company's future development."
When Tang Jun finished his task, Tan Zhaoqun, a child who grew up at home, appeared. Although Tan said: "The specific appointment is the latest time, the whole structural adjustment has been brewing since last year. No matter whether Mr. Tang leaves his post or not, the company structure is developing forward and the business is divided accordingly. We have two business divisions, one is platform and user community, and the other is focusing on game content. This strategy was decided the year before last. As for my appointment, I will know it in an afternoon. "
Although it took "an afternoon" to learn of his appointment, Tan was not surprised. He said, "major decisions are always made quickly, so this is not sudden. The key is that the company's structure has also developed to this point, and the subsequent development is foreseeable. Our product line, technology development plan and platform development plan are all under planning, and personnel arrangements will be carried out one after another. "
After Tan became president, he still served as CTO. This arrangement further proves that Shanda is returning to product technology. As Zhuge Hui, director of Shanda's public relations, said, for Internet companies, technology is life. Tan Zhaoqun, who has a technical background, was chosen as the president in the hope that he could help Chen Tianqiao to think horizontally on the basis of the two business divisions and control the future technical trends. Producer's "Zero" Dream
What kind of game is World Zero?
Tan's explanation is: Zero World is not only a game, but also a stage to realize dreams!
"Create the world from scratch." Tan explained his "zero" dream like this. "I always wanted to be the best game before, but later I found that the concept of" the best game "is actually different for everyone. The most precious and priceless thing is creativity. It is the creative enthusiasm of "doing what you want". A game that truly has infinite vitality should be a platform that can give full play to everyone's creative enthusiasm and realize everyone's creativity. "
Tan Zhaoqun joked that World Zero is an upgraded version of his creative dream.
Open the "dream stage"
Tan said: The core idea of Zero World is to provide a platform for everyone who wants to do it. He simply summarized the zero-world model into three parts: user creation-user management-user sharing.
Tan said: "There is a little space, some tools and many interactive players on this platform. You can use these tools to play your own games in this space. Masterpiece level, entry level, pure personal hobby, whatever you want, you can also share your experience with all players on this platform, so that everyone can see your design and achievements. Let everyone who loves games become a producer, which is the ultimate goal of World Zero! "
In order to build such an open "dream stage", Tan believes that the game design system must be simplified first. "Through our world-leading development technology. "World Zero" will be committed to gradually realizing the' instrumentalization' of game design. " Tan revealed, "That is to develop the original abstruse game design system into a' toolkit' that is easy for players to use. Through this' fool-like' toolkit, players can complete the editing and design of product elements such as game characters, scenes and maps, and finally create a unique game world of their own.
Close to dreams, close to zero world.
Tan said: The birth of Zero World has entrusted Shanda Games with its determination and confidence in game industry innovation.
"We hope to break the single situation that game production is entirely borne by game companies." Tan said, "World Zero can bring us not only a game with strong playability, but also unlimited creativity."
Looking forward to the future, Tan is full of confidence in his "creative dream". "I hope to share my dream with everyone who loves games. I believe that world zero will be a great beginning. "
"Zero" gives birth to everything. Tan Zhaoqun said that this confidence comes not only from Shanda's leading game development and operation capabilities, but also from the trust and expectation of many online game players: "I always believe that the most creative people are not among us, and the wisdom of the masses is endless." On August 27th, 20 12, Tan, one of the veterans of Shanda Games, resigned as the chairman and CEO of Shanda Games, the former chief producer and became the new CEO. In a farewell letter to employees, Tan said that Shanda's game revenue declined and failed to meet the budget. As CEO, he was mainly responsible and finally decided to resign.
Faced with this change, Chen Tianqiao evaluated Tan's performance as CEO of Shanda Games for three years as "meritorious service". He thinks it is a "very responsible attitude" for Tan to take the initiative to take responsibility and resign. He is one of the founders of Shanda. He gave up his master's degree on 1999 to start a business with Chen Tianqiao. He is one of the earliest online community developers and one of the founders and heads of Shanda's product research and development center.
Shanda was established in June 1999 1 1. Companies adhering to the strong strength of operating online entertainment media, through professional teams and advanced network technology, to maximize the enjoyment of online entertainment industry for users. Shanda's service, technology and management team have been providing users with high-quality services to ensure their entertainment needs.
By the end of 1 1 2003, the cumulative registered users of online game products successfully operated by Shanda had exceeded 1 700,000, and the number of online users exceeded 1 10,000. More than 9,000 servers were distributed in more than 800 groups in more than 50 central cities in 24 provinces across the country, and the required Internet backbone bandwidth exceeded/kloc-.
In September of 20001year, Shanda officially entered the online game operation market and operated Legend.
In May 2003, Shanda officially opened the electronic payment business;
In June 2003, Shanda participated in BOTHTEC's research and development of Legend of the Galaxy Heroes, and China Capital landed in the Japanese game industry for the first time;
In September 2003, Shanda acquired Chengdu Jisheng Technology Co., Ltd., an Internet cafe management software company.
June 5438+October 2004 10, Shanda participated in the game software supplier-Beijing Digital Red Software Technology Application Co., Ltd.;
June 5438 +2004 10, Shanda acquired ZONA, one of the core technology development enterprises of online game engine.
In July 2004, Shanda strategically invested in online game platform operator Shanghai Fang Hao Online Information Technology Co., Ltd.;
In July 2004, Shanda acquired Hangzhou Bian Feng Software Technology Co., Ltd., a chess and card leisure game development operator;
June, 5438+October, 2004 10, Shanda acquired the starting point of the original entertainment literature portal.
In June, 2004, 165438+ 10, Shanda announced the acquisition of a controlling stake in Actoz, South Korea.
In February 2005, Shanda announced the acquisition of 9.5% equity of Sina/KLOC-0 and became its largest shareholder.
In May 2006, Shanda cooperated with Walter Disney Internet Department to introduce Disney entertainment content into China online game market.
In March 2007, Shanda Network increased its capital to its starting point literature with 654.38 billion yuan, creating the largest original literature platform in the world.
In July 2007, Shanda Network acquired Jintian Technology, a domestic online game company;
In June, 2009, 165438+ 10, Shanda Network acquired Coolstream, the first video sharing portal in China;
20 10 1 In June, Shanda Network acquired American game and built-in advertising platform Maji Media Company.