On August 9th, 20 17, He Jiong officially became the spokesperson of Happy Cake, and on June 6th, 20 18, Haoran Liu endorsed the special fund cake of Happy Cake! Happy cakes have expanded rapidly, and now the development of happy cakes is amazing, and they have entered 200 cities. However, according to Yuan Huohong's plan, Happiness Cake will become the first brand of cakes in China, covering 2,800 cities across the country, with the highest customer satisfaction in the industry and operating income of10 billion yuan.

When He Laoshi hosted Happy Camp, he said, "Bring happiness to everyone's home." This coincides with the concept of Happy Cake "Happiness is at home". He Laoshi liked Happy Cake a long time ago. "At that time, I was recording Happy Camp, anxious to celebrate my friends' birthdays, and I thought of you. Happy cakes will be delivered nationwide in 2-5 hours, and the order will be placed. After recording the program, it was just delivered. "

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Traditional cake shops have already started booking business for a long time. However, the booking mode at that time was often that customers went to the cake shop to book the style and delivery time, and then the cake shop made it and delivered it on time. Happiness cake saw the opportunity of mobile internet, when consumers could already book and pay by mobile phone, which also provided technical conditions for the transformation of happiness cake.

Happiness cake adopts the form of off-line central factory and distributed factory cooperating with self-built distribution team to deliver to customers. This mode can ensure that cakes are freshly made and delivered in time. Thanks to the distributed factory model, Happy Cake shouted the slogan of "2~5 hours fresh delivery is 30 minutes late for free".