In 2008, Guevara, the first online ticket purchasing platform in China, was established, which opened the door for online ticket purchasing in China cinema, thus getting rid of the dilemma of long queue time and single ticket purchasing channel. Subsequently, on 20 13, Meituan.com started the movie group buying business and operated independently. According to the data, 20 13 of the online group purchase of movie tickets contributed 6.72% of the box office in the whole year. Since group buying appeared in the market, it has been labeled as "discount" and "low price". Therefore, compared with the high ticket prices of offline members and non-members, online group buying movie tickets is undoubtedly a cheap and free way to purchase tickets.

Since then, large and small Internet companies have begun to set foot in the film business, such as spider movies, digging movies, Meituan movies, cat's eyes, Taobao movies, Time Net, micro tickets, QQ movie tickets, group 800 movie tickets, Baidu glutinous rice and so on. The emergence of many online ticketing platforms has also gradually shifted the way viewers buy tickets from offline to online.