1. App Store Promotion

1. Mobile phone manufacturer app stores: such as Xiaomi Store, Huawei App Store, Samsung App Store, Lenovo Store, HTC Market, Oppo, Meizu Market, LeTV App Store, etc. The channel department needs more operations specialists to contact mobile phone manufacturer stores.

2. Mobile phone operator application store: The so-called operator channels refer to China Mobile, China Unicom, and telecom operators, such as Mobile MM, China Unicom Wo Store, and Telecom Tianyi Space. Their main advantage is their large user base. , if your product is good enough, you may be able to get support from operators.

3. Mobile phone system provider application store: it is the official application store of Google, ios, windowsphone and so on.

4. Third-party application store: The first type is a third-party store. Channel specialists need to prepare a large amount of materials, test, etc. to connect with the application market. Such as Youyi Market, Android Market, Anzhi Market, Jifeng Market, Cross Cat, Carpenter Ant, Netcom, Android Store, Nduo.com, Wandoujia, 91 Mobile Mall, Cocoa Software Store, Feiliu, 3G, Android Market Anbei Market, Android Online, AppChina App Exchange, etc. Each application market has different rules. How to communicate with the person in charge of the application market and accumulate experience and skills is crucial. If you have sufficient funds, you can place some advertising spaces and recommendations.

5. Software download sites: Download sites such as Sky Download, Huajun Software Download, Baidu Software Center, Zhongguancun Download, and Pacific Download can also submit your app to gain users.

2. Network alliance promotion:

6. Points wall: display various tasks within an application (download and install recommended applications, registration, form filling, etc.), and then users Complete tasks within games with built-in reward walls to earn virtual currency rewards. Billed according to CPA (Cost Per Action), as long as the user completes the points wall task, the developer can get a share of the revenue.

7. Interstitial: Also called interstitial advertising, when using the App, actions trigger full-screen/half-screen pop-up or embedment. Mobile games are suitable for this advertising form, and the click-through rate, conversion rate, and user activity performance are all Have a good performance. By popping up in half-screen or full-screen mode when the app is opened, paused, or exited, it can cleverly avoid the user's normal experience with the app. Because of their large size and stunning visual effects, interstitial ads have a very high click-through rate and good advertising effects.

8. Network alliance & agent: If you buy according to CPA, agree on a CPA price with the other party (of course, the higher the price, the more users you will get), and it is best to set a CPA price. KPI, such as the retention rate for the next day, or the 24-hour shopping rate, etc. With such an agreement, the quality of users is guaranteed. Like IOS, platform network alliances are also like inmobi and adwords. company.

9. Mobile DSP: At present, we only know that Limi and mediav are doing mobile DSP. Because they are just starting out, students from these two companies themselves do not recommend that we do it because there is no historical data and the basis for optimization is very limited. Less, the price is so high. By the way, their media resources are generally connected to large platforms such as Google and Inmobi. It’s unclear whether mobile DSP will become a more reliable delivery method in the future, just wait and see~

10. Ranking promotion: This kind of promotion is an informal method, but it is very popular in China. It’s very popular. After all, most Apple mobile phone users will use the APP Store to download APPs. If your APP is directly in the top few positions, of course you can quickly gain users' attention and obtain a higher number of real downloads. However, the price of ranking is relatively high. The price of the top 25 in the domestic list is about 10,000 yuan per day, and the price of the top 5 is more than 20,000 yuan per day. Since this kind of promotion cost is relatively high, it is usually done in conjunction with news hype, so that it is easy to become famous quickly.