Invested by food companies in Singapore, Zhenjiang Weijiayuan Food Co., Ltd. and Henan Taixin Food Co., Ltd. were established in Anhui, Henan and Jiangsu respectively. After entering the mainland, it quickly opened the China market, covering almost all China markets except Guangxi, Guizhou and Sichuan.

It has won the titles of "Gold Award of the 5th Asia-Pacific Expo", "Consumer Trusted Product" and "China Famous Brand Product". In the national market product competitiveness survey and evaluation activities organized by relevant state departments, it has been ranked in the top three in the instant noodles category for four consecutive years since 1994. Lucky instant noodles take quality and word-of-mouth as the main marketing means, and mainly attack the middle and low-end markets.