Pharmaceutical Investment Promotion: Make full use of social resources to create a market in the field of pharmaceutical investment promotion, and provide drugs and services to the market. By building a stable partnership for win-win and mutual benefit, manufacturers, distributors and retailers operating in different links of the business chain can realize a strategic alliance with complementary advantages, risks and benefits, and finally occupy and control the terminal resources to create greater benefits. We are used to alliance this kind of drug circulation partners.

At present, there are many companies that attract drugs, which are mainly divided into channels and suppliers:

1. Drug investment is divided into clinical varieties, hype varieties, marketable varieties and OTC varieties by channels.

(1) Clinically, it generally refers to products sold in hospitals.

(2) The hyped products are short-term behaviors, and most of them are driven by advertisements, which will lead to short-term profits.

(3) Marketing refers to the sales method of selling products by looking for specific customers and through family service and product briefing. Health care industry's main sales method is marketing.

(4) The terminal generally refers to the products sold by pharmacies, that is, OTC varieties are sold directly in pharmacies.

Two, according to different suppliers, drug investment can be divided into direct investment by manufacturers, investment by national general agents and investment by market allocation products.

(1) Direct investment promotion of manufacturers can be divided into telephone investment promotion and office investment promotion.

(2) National general agent investment promotion: the manufacturer gives the national sales agency of a product to a company, and then the company is responsible for the investment promotion.

Provincial agent (first-class agent): to complete the sales task of agent products in this province, develop the distribution network in this province, and manage the rush goods and bidding matters in this province. The conditions of provincial agents must be that they have the ability of pure sales, and that pure sales can complete more than 60% of the annual sales tasks of provinces and regions, and have strong market management capabilities.

Prefecture-level agent (second-level agent): to complete the sales task of the agent products in this area, and to be responsible for the pure sales and bidding in this area.

Natural person (third-level agent): refers to retail investors who only operate one to several hospitals or very small areas, and is a good supplement to first-level and second-level agents.

(3) Market allocation and investment promotion are mainly aimed at generic drug products.

The market is more and more subdivided, so its prospect is still very broad.