The rapid development and huge market prospect of China condiment market make China condiment an important battlefield for many enterprises in the world. In order to enhance competitiveness, there is a general trend of brand integration in condiment industry.
Nowadays, almost all the world's powerful brands have entered the condiment market in China, and they are competing with local brands in China by using capital advantages or acquisitions or alliances. Domestic condiment enterprises that have been invested or wholly-owned by foreign investors have accounted for half of local enterprises.
According to the analysis, condiments are entering the era of big brand competition, and the history of sellers leading the market is long gone. The whole industry is about to face a change from product price war to brand value war.