Perhaps when it comes to American luxury, most people will think of Cadillac for the first time. Yes, Cadillac really deserves this title from history to products. However, in recent years, the gradually "Europeanized" product style makes it closer to European luxury cars. In fact, there is another "player" in American luxury, that is, the Lincoln brand, which also has a profound historical background. Even its entry-level model adventurers have inherited the consistent muscular feeling and gorgeous decoration of American luxury cars in terms of design and materials. Recently, the newly released new adventurers have made appropriate subtraction and improved their "internal strength", showing a trendy side from the inside out, bringing new luxury experiences to young consumers.

Appearance: the front face is reshaped

Because the new Lincoln adventurer is a mid-term redesigned model, the overall style has not been greatly adjusted. It is still a traditional SUV with rounded lines, creating a perceptual beauty that belongs exclusively to American luxury. However, the front part of the new car has been adjusted, not only the size of the front grille is larger, but also two styles of mesh are provided. In addition, two new body coatings, Crystal Red and Whispering Blue, are added, which are more in line with the diverse needs of young consumer groups.

Interior: Enhance "Internal Strength"

The upgrade of the interior part of the new Lincoln Adventurer mainly focuses on the software part. For example, Alexa voice assistant from Amazon is built into the multimedia system, which can play media audio/video, navigation, car interconnection and even shopping through natural voice. At the same time, because of the intelligent voice system, the new car simplifies the physical air conditioning control panel and integrates it into the multimedia system, thus making the interior look more concise. In addition, the addition of Lincoln ActiveGlide 1.2 auxiliary driving function makes adaptive cruise more intelligent, which not only supports automatic merging, but also actively avoids potential dangers, making the cruise process safer.

Power: continue to provide 2.0T and PHEV models.

Market prospect analysis: American luxury or European luxury is a problem.

Summary:

American luxury, for domestic consumers, more impressions still stay in the 1980s and 1990s. At that time, if someone got married and had an extended Cadillac or Lincoln, it was quite a matter of cards. However, after BBA held high the banner and entered the China market, it seems that there is no place for traditional American luxury in the luxury car field. Maybe you will say Cadillac, but everyone who knows it knows that Cadillac is different now, and its product positioning has been "Europeanized" for a long time. Therefore, stick to American luxury, but also traditional American luxury. At present, Lincoln is one of the few brands.

The new adventurer has indeed shown sincerity, more intelligent technology, and the design also follows the concept of simplicity and youthfulness. However, due to the differences in style, it is still very different from European luxury brands. Whether domestic users who are used to "German elbow" can get used to "Boston lobster" depends not only on the level of "chefs" but also on how to reverse the tastes and habits of "diners".

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