Latest trends
From wearables to health cloud
In Hall 1, Shenzhen Beta Health Measurement and Analysis Technology Co. has brought the latest generation of products to the Hi-Tech Fair this year, including wearable devices for measuring blood, blood sugar and other items, telemedicine solutions, mobile healthcare solutions, smart health communities and smart aging solutions.
Modern mobile medical care is to be able to connect to the network through wearable intelligent medical equipment and cell phone APP, for example, an ordinary guardianship watch for the elderly, it is surprising to be able to measure the old man's blood pressure, blood glucose, blood pressure, body composition, body temperature, and other data, the most surprising thing is that the old man's measured data can be transmitted to the cell phone of his children, no matter where the old man is, the children can be No matter where the old man is, his children can grasp the old man's health data anytime and anywhere, and upload the data to Beta's health cloud backstage in a timely manner, so as to accept the doctor's diagnosis and treatment.
The "health kiosk" on the booth also made a long queue of people to experience it. The reporter saw on the spot that the "health kiosk" on display this year was even more "lofty". Although it was about the same size as an ordinary phone booth, the user could comfortably sit on the sofa inside and reach out to measure his/her own physical examination data. The body height, weight, body temperature, heart electricity, blood pressure and blood oxygen and other basic physiological signs of the test. The outside of the health kiosk is also equipped with the financial function of a bank teller machine, which can realize the functions of bank card inquiries, transfers, card payments, etc. You can also establish your own medical file through the intelligent identification system in the "health kiosk", social security card reader, etc., and the data of each medical checkup can be inquired into in the system.
The "self-service telemedicine public **** detection platform" is the health kiosk, which is the first product of its kind in the world. Be-Tech has signed contracts with Xiamen, Tianjin, Chongqing and other cities to equip health kiosks in hospitals, community health centers, district governments and other public **** areas.
Wang Youyu, general manager of the domestic industry cooperation division of Be-Tech, said that one of the characteristics of product iteration in the Internet era is to realize multi-functional fusion, expanding the customer use group by meeting the multiple needs of users. Healthcare and financial services are two basic human needs, the current mobile Internet is very good to meet the needs of people's socializing, reading, entertainment and other needs, mobile financial services are also in full swing, Internet health services will be the next blue ocean.
"Not only let the public instantly understand their own physical condition, at the same time these data will be uploaded to the company's cloud back office, the public can with our back office of more than 1,000 doctors video call, minor illnesses can be diagnosed and treated without leaving the community, the major and chronic diseases can be tracked in a timely manner to prevent." Wang Youyu told reporters.
Hou Yunchao, deputy director of marketing of Etco Group, told reporters that the exhibition at the fair is to show the company's chronic disease intervention system and new health service model to the market to meet the diversified needs of consumers. He pointed out that Etek Group has more than 200 domestic and international patents and international certifications, is very competitive in the field of intelligent health services, and has portable mobile and interconnectivity of the new health care terminals and information technology products.
From the survey, it is understood that the O2O International Chronic Disease Intervention Service System can also comprehensively serve patients with cardiovascular and cerebrovascular diseases, diabetic patients, cancer patients, sports workers, late tracking of people who have been discharged from hospitals for major illnesses, follow-up treatment for people with chronic illnesses, monitoring of highly prevalent diseases, as well as patient health care. It provides health management services such as data collection, health consultation, health analysis, health assessment, life intervention, physiological regulation, psychological comfort, rehabilitation care and emergency rescue for home, community and health checkup organizations.
Business model
Currently, the country still relies on hardware to make money
With the development of the mobile Internet and wearable devices, China's mobile medical industry is on the rise. The reporter saw that, compared with previous years on display at the fair mobile medical and intelligent health, this year the companies brought no longer concepts and products, there are some preliminary business model.
Before the opening of the fair, a 2014 China Mobile Medical Research Report initiated by the Mobile and Smart Healthcare Specialized Committee of the China Medical Devices Industry Association in conjunction with the Medical Devices Innovation Network*** pointed out that nearly 60% of the respondents believed that a reasonable way to charge for mobile medical apps is free. This survey shows that most individuals are not willing to pay for mHealth, and in the absence of a payer, how can mHealth find a profit model that can support the development of the market?
Hou Yunchao said that although wearable devices and technology have played a catalytic role in the development of mHealth, mHealth is not a technology-driven business model, mHealth is still healthcare, and the essence of healthcare is service. Under the current Chinese medical system, it is very difficult to provide services only online, and the development of mobile healthcare still needs to be combined with online. Thus, "O2O international chronic disease intervention service" adopts a new mode of health management service combining online and offline, in addition to providing health management and health consulting services online, expanding the physical store offline. It is reported that the company has opened a clinic specializing in chronic disease management in Nanshan Science Park.
"The outpatient department mainly works with online health testing and health management for offline chronic disease intervention." Hou Yunchao said Etek has recruited its own team of 300-400 general practitioners, dietitians, exercise coaches, physical therapists, psychologists and health experts, who will develop rolling intervention programs for members in a variety of areas, including exercise counseling, dietary preparation, standardized medication, traditional Chinese medicine (TCM) physical therapy and home health care.
For the purpose of intervention, the chronic disease intervention center also provides 13 kinds of O2O package services, including pressure control packages, sugar-lowering packages, subhealth conditioning packages, etc., mostly Chinese medicine conditioning services. According to reports, the cost of these packages is about 4,000 yuan to 10,000 yuan for one year. For example, a menstrual adjustment package is about 4,000 yuan a year, including lifestyle guidance, self-massage guidance, as well as menstrual adjustment needles, acupoints and other more than 10 services. "A year's worth of services is cheaper than a lifestyle beauty service." Hou Yunchao said.
Summary: With the development of social productivity play, many emerging technology industries are also booming, like this mobile medical industry, many of the medical technology in it, can bring a lot of convenience to the people, but also more to the doctor to bring the convenience of rapid diagnosis of the condition, I believe that we are very much looking forward to the mobile health care industry to bring us the poo