The differentiation strategy of the three squirrels is embodied in the following two points: 1) accurate positioning and strong consistency. Three squirrels, from the beginning, pointed to the first brand of internet nuts, positioning the main force of online shopping-young consumers and slow food life groups. 2) Integrated marketing and efficient implementation. Based on the brand and market, media research and data analysis, the three squirrels control the best market solution in all directions. Under the continuous practice of the vision of "based on the new network media and creating an interactive communication leader", Changhang Interactive is committed to customized services and precise marketing.