In the following conversation, Sally Fraser, the human resources manager of a medium-sized hotel on the West Coast, is interviewing for the position of night manager.

Sally: I see from your resume that you must have the educational background and work background to handle this job. In fact, you seem a little overqualified for this job. This position is not as high as the general manager of your hotel on the East Coast. Why did you apply here?

Victoria: As far as I know, your hotel is very advanced and in a favorable position for expansion. I think I can help you do that. I think about time management.

Become one of my main advantages. As a night manager, I think I can make the best use of my time to ensure that the night operation runs at the highest efficiency and help you plan your expansion.

Sally: I was deeply impressed by your in-depth understanding of our business. Your cover letter shows that you have made full preparations and you have all the conditions we need. But I'm still a little worried that if there are higher vacancies in more prestigious hotels, you will leave.

Victoria: I came to the west coast to change the pace of life. The position in the evening suits my current goal, and I look forward to the challenge of helping your hotel become one of the main participants here.

Sally: I like your attitude. It seems that you are the right person for this job. This position will be vacant next Monday. Can you start then?

Victoria: No problem!

Medium:

In the following conversation, Sally Fraser from the Human Resources Department of a medium-sized hotel on the West Coast is interviewing Victoria Jones, the night shift manager.

Sally: I see from your resume that you have enough educational background and work experience to take over this job. In fact, your ability is a little too outstanding. Our position here is not as high as that of the general manager when you worked in the East Coast Hotel. Then why did you apply to work here?

Victoria: As far as I know, your hotel is developing rapidly and the business expansion process is smooth. I think I can help you in this respect. I think time management is one of my strengths. As the manager of the night service department, I think I can make full use of my time to ensure that the night service work of the hotel runs with the highest efficiency, and I can also help expand your business.

Sally: I was deeply impressed by your advance knowledge of our business. Your letter of explanation shows that you have made preparations in advance and have all the qualifications we need. But I'm still a little worried that if another better hotel offers you a higher position, you will leave.

Victoria: I came to the West Coast to change the pace of my life. This night job is just right for my current goal. I look forward to meeting the challenge and helping you become one of the most important hotels in the region.

Sally: I appreciate your attitude. It seems that you are the most suitable person for this job. This position will be vacant two weeks after next Monday. Can you start working then?

Victoria: No problem.

Marketing strategy of business dialogue in actual combat

Source: [Foreign Language Articles]

In the following conversation, Tanya Nichols is the owner of an ice cream manufacturing company. She is talking with Carla Hutchison, her marketing manager, about the marketing strategy of a new product.

Tan Ya: Kara, do you have any marketing plans for our new ice cream sandwich?

Carla: Yes, I like it. After going through our S.W.O.T process, I think we are in good shape. One of our main advantages is the quality of our ice cream, and the novelty of taste choice has a good market opportunity. Now that our company has a good image, I don't see any weaknesses. No other company sells it.

There are five flavors of ice cream sandwiches to choose from, so there is no threat.

Tanya: I don't think we need to worry about creating demand. Summer is coming.

Carla: Yes. As for the marketing mix, we will package it in gold foil with dark brown font to simulate chocolate, and set its price at 20% higher than our chocolate ice cream bar. Starting from next month, it will be launched in selected places across the country. Of course, the main promotion will be through advertising, using the "pull" strategy. We haven't finalized our advertisement yet, so I have to let you know. Can we meet again early next week?

Tan Ya: Sure. Let me check ... How about Tuesday morning 10:30?

Carla: Well, let me see ... I'm fine with it.

Medium:

In the following conversation, Tanya Nichols is the owner of an ice cream manufacturing company. She is talking with Carla Hutchison, her marketing manager, about the marketing strategy of a new product.

Tan Ya: Kara, do you have any marketing plans for our new ice cream sandwich?

Carla: Yes, I like it. After SWOT analysis, I think our business situation is very good. One of our main advantages is the quality of our products, and products with innovative tastes have great business opportunities in the market. Because our company has a good image, I don't think there are many shortcomings. No other company has five flavors of ice cream sandwiches, so there is no threat to us.

Tan Ya: I think summer is coming, so we don't have to worry about creating demand any more.

Carla: Yes. As for the marketing mix, we will pack it in gold paper with dark brown letters like chocolate, which is 20% more expensive than our chocolate crispy ice cream. It will be put on the market selectively in the whole country next month. Of course, mainly through advertising, using the "pull" strategy. We haven't decided on our advertisement yet, so I must inform you. Can we meet again early next week?

Tan Ya: Of course. Let me see ... How about Tuesday morning 10:30?

Carla: Well, let me see ... I'm fine.

Tan Ya: OK, well done, Kara. See you next week.

Nikko China Company. Hello, I'm Mary. Hello, China, this is Mary.

B: Hello, I'd like to speak to Mr. Hunter. Hello, I'd like to speak to Mr. Hunter.

A: Who is this, please? Who is this, please?

This is Herbert Wood from IBM Computer Company. This is Herbert Wood from IBM Computer Company.

Thank you, Mr. Wood. Just a moment, please ... (to PBX) Mr. Hunter, Mr. Wood from IBM Computer Company called. Thank you, Mr. Wood. Just a moment, please. (on intercom) Mr. Hunter, Mr. Wood from IBM Computer Company wants to see you.

Can you find out what he wants? Can you ask him what he wants?

Yes, Mr. Hunter. (to the caller) I'm sorry to have kept you waiting, Mr. Wood. Mr. Hunter is busy now, and he wants to know what you want to talk to him. Yes, Mr. Hunter. (to caller) I'm sorry to have kept you waiting, Mr. Wood. Mr. Hunter is busy now, and he wants to know what you have to say to him.

Yes, I want to buy some computer software and discuss developing some other software. I wonder if he is interested in it. Yes, I want to buy some computer software and talk about developing some other software. I wonder if he is interested.

I see. Thank you very much, Mr. Wood. Can you wait a moment? (to PBX) Mr. Hunter, Mr. Wood wants to buy some computer software. I see. Thank you very much, Mr. Wood. Can you wait a moment? Mr. Hunter, Mr. Wood wants to buy some computer software.

I see. Put him on line two. Ok, please switch to line 2.

Yes, Mr. Hunter. (to the caller) I'm sorry to have kept you waiting, Mr. Wood. I'll put you through to Mr. Hunter.

Yes, Mr. Hunter. (to the caller) I'm sorry to have kept you waiting, Mr. Wood. I'll put you through to Mr. Hunter.

Good afternoon, import company. Export department. Can I help you? Good afternoon, Import and Export Department. what can I do for you?

B: May I speak to Mr. Bush? May I speak to Mr. Bush?

A: I'll see if he is free. Who is this, please? I want to see if he is in. Sorry, I have to tell him who is calling.

John Smith.

A: Please hold the line. I'm afraid Mr. Bush is in a meeting with the general manager. Can I help you?

Just a moment, please. Mr. Bush is having a meeting with the general manager. Can I help you?

Well, I want to discuss with him the new contract we signed last week. Ok, I want to discuss with him the contract we signed last week.

I don't think the meeting will last long. Shall I ask him to call you when he is free? I don't think the meeting will last long. Shall I ask him to call you when he is free?

Yes, that's easy. Yes, that's the best.

References:

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