With the continuous development of the Internet economy,? Silver-haired Internet users? has entered everyone's field of vision! China has about 96 million silver-haired Internet users. What is silver-haired Internet users? In fact, it is very good to understand, is the middle-aged and elderly groups, such a number of people into the Internet army, opened up a different kind of Internet elderly wind, according to incomplete statistics, this group of silver-haired Internet users look at the phone for an average of 4.39 hours a day.
The Internet has filled the void of the elderly to some extent, and the virtual world has gained them more trust. They learn health care in public numbers, read news, and transfer articles to family groups; grab red packets in WeChat and send out links to group tours; and even put short videos of ? Fake Jin Dong? Fake Ma Yun? Fake Cai Guoqing? as a friend. The number of silver-haired people surfing the Internet is increasing, and what young people will play, they also play. They are the traffic that is being fought over, and of course, they are also like the new growth of the leeks. Leek? Along with this is the emergence of senior netroots, and there are even a lot of big netroots, opened the second spring of life. So much so that many platforms are scrambling to pay attention to such a special group of users, set their user preferences and recommend specific content.
The ensuing scams targeting the elderly are also gradually emerging, especially with the sales of health care products, discounted promotional products, and financial products targeting the network of active? The company's website has been updated with the latest information about the company's products and services, and the company's website. s, giving them care, love, warmth, and even beyond the children's care, to obtain the trust of the elderly group. Of course, the ultimate focus is still on their pocketbooks. Their pocketbook? For example, Sugar Bean's initial stage is through the offline square dance admission, to attract accurate elderly users into the platform. After a large influx of users, sugar beans tried to sell square dance clothing, props, etc. to realize cash, the conversion rate is not optimistic. And then try to square dance teaching courses to sell, hoping that the elderly for the knowledge to pay.
In the young market of knowledge payment has not been completely run through, the elderly market is too hasty. At present, sugar bean is still plowing square dance market, will also organize some offline activities, training, etc. to match the platform development. In order to get rid of the single traffic cash, many MCN organizations have begun to explore offline cash channels, introducing online traffic into the offline. And they are actively exploring other business models, developing senior fashion tourism and fashion training courses offline. However, the Internet is light and strange, and there are also ulterior motives that regard the elderly as ? New leek? , set up a variety of traps to obtain the trust of the elderly, take advantage of the opportunity to harvest. Want to seize the business opportunities in the silver market, more need to be patient, guide the elderly groups to use the network safely, to protect the silver market sound development, seems more urgent! Otherwise, it will be a chicken feather again. Strengthen the Internet knowledge for the elderly group of education, especially anti-fraud education has been imminent!