MISSQ is positioned as a girl, exquisite, fragrant and playful; Because it is a cake dessert shop, the logo needs to be naughty and eye-catching, so most of the logos designed at the beginning are slightly rough, which conflicts with the "exquisite fragrance". Later, I chose the combination of the initials "M" and "Q". The idea is that the playful girl touches the cream on the cake with her fingers. This is a story-telling and plastic picture, and the apostrophe of "Q" is replaced by cheese. In order to facilitate later application and enhance visual symbols, logo will silhouette cheese and finally show what you see.