It is the head office of Starbucks China.

Basic Information:

Company Name: Starbucks Corporate Management (China) Co.

Business Mode: Agency, Merchants, Distributors, Cooperative

Enterprise Type: Limited Company

Address: 4/F, Innovation Building, No. 1009, Yishan Road, Shanghai

Main Products: Starbucks, Starbucks Instant Coffee, Alcoholic Beverages, Coffee

Expanded Information:

Founded in 1971, Starbucks Coffee Company is the world's leading retailer, roaster and owner of the Starbucks brand of specialty coffee. Its retail offerings include more than 30 of the world's finest coffee beans, handcrafted espresso and a variety of hot and cold coffee beverages, fresh and delicious assortments of pastries and food products, as well as a wide variety of coffee makers, coffee cups and other merchandise.

In 1987, Mr. Howard Schultz, the original chairman of Starbucks, purchased Starbucks and has led the company through several milestones since then, and in June 1992, Starbucks was the first specialty coffee company to go public, which rapidly drove the company's growth and brand development. Today, the company has more than 12,000 stores in 37 countries across North America, Latin America, Europe, the Middle East and the Pacific Rim, and employs more than 117,000 people.

The company has long been committed to providing customers with the highest quality coffee and service, creating a unique "Starbucks Experience," and making Starbucks stores around the world a welcoming and comfortable "third place" for people to live, in addition to their workplaces and homes. "The Starbucks Experience At the same time, Starbucks continues to give back to the community through a variety of socially responsible activities that improve the environment and reward our partners and farmers in coffee-producing regions. In light of Starbucks' unique corporate culture and philosophy, the company has been recognized by Fortune magazine as one of the "Most Admired Companies" for many years.

Starbucks is optimistic about the huge potential of the Chinese market and is committed to long-term growth in China. Since entering China in 1998, Starbucks has opened more than 430 stores in the Greater China region, including Hong Kong, Taiwan and Macau, of which about 200 are in the mainland.

In September 2005, the company established the Starbucks China Education Program with an investment of 40 million RMB, which is dedicated to improving education in China, especially for teachers and students in poorer regions in the central and western parts of the country. At the end of 2005, Starbucks established its China headquarters in Shanghai, which is responsible for the strategic development, marketing and operations of Starbucks Greater China.

Starbucks coffee is very popular among students and urban white-collar workers in the United States and Canada. In addition to coffee, Starbucks also serves such items as tea (hot or iced), pies, cakes, etc. Some Starbucks stores are even located in superstores. Some Starbucks stores are even located in local stores such as supermarkets and bookstores (Starbucks Corporation does not operate these supermarkets or bookstores). As of February 2006, Starbucks has more than 9,000 stores worldwide, in North America, Latin America, Europe, the Middle East and the Pacific Rim.

References:

Starbucks Baidu Encyclopedia