first, let's talk about stores. It is most important to choose a location for opening stores. I think tea is not a luxury, but its price is not low. Therefore, stores are selected at the gates of urban main roads or high-end residential groups with more people. Lot lively is the first element.
second, store positioning, choose the positioning of your own store, high school and low grade, you can choose. Positioning cheap tea shops, positioning mass consumption, operating tea mainly based on rations, the price can not be too high, there are many people who drink tea now, except those who don't have to buy their own tea, and I am a mass consumer, with a salary of about 3, yuan, but I can't live without tea every month. I choose low-grade tea for my daily tea, at least half a catty per month. Therefore, there are more people in the community, and there will not be fewer people buying daily ration tea.
middle and high-grade tea shops are located in downtown areas, conspicuous places in large shopping malls, hotel gathering places, etc., and the decoration should be eye-catching and conspicuous in antique shops. Mainly engaged in gift tea, handmade tea. The origin of tea and the outer packaging of gift boxes must be diversified and varied. Consumers are mainly customers who like to drink high-grade new tea, or people who often send gifts to entertain.
Third, if you want to do a good job in tea business, you must be able to choose tea. My friend is engaged in tea business, from frontispiece to chain stores all over the city. He always goes to the place of origin to buy tea in person, and he never goes to the wholesale market again. He said that choosing tea in the tea-producing area can directly see the landform, climate, tea-making technology and tea processing technology of the place of origin. These factors are indispensable, and the quality and price of tea collected from tea farmers or processing plants can be obtained. It seems that it is impossible not to learn the knowledge of tea. Variety, planting area environment, frying technology. You can't do without one.
Let's talk about marketing again. Nowadays, online marketing is very popular, positioning several teas with good prices and high quality. Live broadcast to explain the goods. You can also entrust a big anchor to bring the goods, as long as the products sell well.
Secondly, the running company signs a contract for long-term supply, and you can go to the company for promotion, large and small companies, factories, teahouses, clubs, restaurants, bath centers, KTV and other places where there is demand. You can sell it. Pay attention to the low price, long-term supply, and no credit is the best.
Let's talk about store retailing again. To understand the customs and tastes of each place, it is important to keep old customers. Old customers are customers who have been drinking and selling tea for a long time. They often recommend him good tea, invite him to taste new tea and ask for friends to buy it. For example, a shop where I often go to sell tea is owned by my friend, but I was not a friend at first, or I knew someone who sold tea all the year round. He knew what kind of tea I like and often asked me to have a tea chat. As soon as I have new tea, I will be asked to taste it in the past, and I often send some small gifts of tea sets. I also recommended many friends and businesses to him.
I don't know if you are a tea processing factory, a wholesaler or a store. I hope my answer will help you a little bit. I think you should know tea and people in tea business. And of course, diligence.