First place. Jian Nanchun leads the list, winning four times in two years. Jian Nanchun has always performed well in the online shopping carnival, and core products such as Crystal Jian Nanchun and Dongfanghong have achieved good sales results. From 20021year to 20021year, Jian Nanchun has successively obtained the official flagship store trading indexes of four shopping festivals, such as "6 18", "Shuang1"and "Shuang 12".
Good results in the first place.
Since its establishment in 20 12, the three squirrels have made great strides all the way. In the first year, they logged into Tmall Mall for trial operation and completed the 7-day 1000 order. In the same year, they participated in the Double Eleven activities, refreshed the record of the previous snack industry in the first show, won the champion of single-store daily sales in Tmall food industry, and became a veritable snack sales category.
First place.
Since then, it has been the champion for seven years, and it has been called "seven consecutive championships".
In 20 18, the three squirrels reached the peak of glory, breaking through the miracle of 9 minutes and 26 seconds in the double eleven activities, and the whole day's sales reached more than 600 million yuan, which was the only snack brand among the 30 brands with a turnover of over 100 million in Tmall's double eleven and a half hours.
The 20021year tmall 6 18 activity has also begun. Within two days after the start of the grab, the three squirrels reached the sales success of105 million, and they took the lead in the online channels of tmall 6 18 with their excellent ability, and remained stable in the snack industry.
First.
In terms of sales volume, the three squirrels ranked in the sales volume of Tmall snacks industry.
First, it is far more than the sum of the second and third; TOP 10 in the best-selling list occupies 8 seats, dominating the best-selling list; Refresh the record of the number of fans in a single cat store with 26 million fans, ranking first; In the snack industry, nearly 6 million users went to the store to snap up within 2 days; Among them, in the snack food industry in JD.COM, sales exceeded the second place in the same industry.
10 total sales, the first throne is safe in a short period of time.
This time, Tmall 6 18 has the trend of walking side by side with Tmall Double 1 1, and the turnover in less than 1 hour is far higher than that in previous years, creating a commercial miracle of "the largest volume but faster growth".
Three squirrels took the lead in entering the "100 million yuan club" and launched many fresh gift packages and single items to bring more extreme experiences to each of their owners.
Among them, the walnut with plant flavor and paper skin sold 20,000 Jin after it was launched, and the light waffle sold15,000 boxes when it debuted in the C position. The nut gift package, the happy dumpling gift box, the pecan fruit, the batam wood and so on have the trend of being out of stock.
As the "online celebrity of Snacks", three squirrels are full of new snacks and sincerity. Together with Tmall, they help foodies discover their unique aura.
For more than seven years, the three squirrels have always adhered to the squirrel mission of "making the masters of the world cool up" since the first "master", taking "serving the vast majority of popular families in the world" as the ultimate goal of the enterprise. In order to provide a more three-dimensional and convenient service experience, the three squirrels injected the flavor, umami taste and fun of the products into each product, and planned their own development channels from online to offline to help young people realize their entrepreneurial dreams.
Today, the three squirrels can be the first in the sales list for seven consecutive years in the channel headed by Tmall, which is inseparable from every owner who supports them. Squirrels expect to provide more owners with cheaper, more convenient, fresher and more fun squirrel products at their fingertips in the next days, promote the progress of food industry with digitalization, promote the diversified development of brands with IP, exceed their expectations, and strive for the first place!
The top ten brands of Tmall in the beauty and skin care industry are Ou Caiya, Lancome, Estee Lauder, Hou, Winona, Shiseido, Snow Show, Mystery of Sea Blue, olay and Key to Skin.
Among them, Ou Cuiya ranks first.
First, the proportion is 8.97%; Followed by Lancome, accounting for 8.77%; Estee Lauder again, accounting for 4.96%.
The pre-sales of the top ten enterprises account for 4 1% of the total pre-sales of the beauty and skin care industry.