In this issue, let's talk about Tik Tok's "ceiling of pure desire"-Igawa Kei Yu Ri. She once rose by 82 1 10,000 in a month, and set off a "challenge in the well" in Tik Tok, which can be called a walking traffic code.
How did Igawa Igawa Yu Ri become popular? Why is pure desire wind so popular? We tried to crack one or two.
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Overnight, Tik Tok seemed to be occupied by Igawa and her "distribution".
"Some people are unrepentant, and there is a clear distinction between black and white in the fog" BGM is repeated in my ear over and over again. In front of me is Igawa's dancing figure, which looks pure and warm.
Tens of millions of netizens shouted "pure longing for the ceiling" and scrambled to imitate her dance. For a time, "Challenge Igawa" swept Tik Tok, and red stars stood out one after another. Up to now, the cumulative broadcast volume has reached 65.438+0.6 billion times.
As a result, Yichuan Yu Ri became the most popular singer in Tik Tok. According to the new Tik Tok data, she has gained 8,265,438+00,000 months of fans, and her keyword "pure ceiling desire" has soared to 5.37 billion times in Tik Tok.
Some people still don't understand why she is so popular, but some people have already caught this wave of traffic express, and taking a photo with Igawa on campus or just putting a dance in the video can get 2 million likes.
We brushed the video of Igawa dancing hundreds of times, trying to crack the traffic password behind this "pure desire" wind.
The new "pure desire ceiling" with a monthly income of 8,265,438+0,000 is not a newcomer to the Internet. It was already active in Tik Tok as early as 2065,438+08.
At that time, she was just 18 years old, with shoulder-length black hair, dressed as a student, often wearing JK, with a hazy filter effect and full of pure breath. Although there is no fire, it also has its own fan base.
From 2020, Igawa Yu Ri began to try to shoot dance videos, and often danced some popular dances on campus in an oversized coat.
At first, she was all wrapped up. Later, she appeared more and more frequently in hot pants, revealing long legs, and sometimes wearing black stockings, and her style gradually became sultry.
"Pure appearance, wild heart", this is the comment left by a fan in the comment area.
Igawa Kei Yu Ri likes to apply blush to her nose and cheeks. His tongue expression, innocent eyes and warm dance in front of the camera look pure and sexy.
As a result, she won the title of "pure desire ceiling" and her traffic soared. According to the statistics of Xinyao, the Tik Tok account of "Yichuan Liyu" has increased by 82 1 month recently, and by 1, 3 1.28 in the last three months.
Screenshot from the new shake
At the same time, "Igawa Kei Yu Ri" has also become a walking blood bag. As long as you pat the content related to her casually, you can also get high popularity.
Since many of Igawa Ryu's videos are located in her school, many alumni have released videos or photos of their campus encounters with Igawa Ryu since the beginning of school in September, and people with business acumen will also use them to advertise.
Screenshot from Douban "Little Elephant Paradise" group.
There are even some online celebrities who stay in the well on campus only to encounter a hot summer.
The best way to use the traffic from Igawa is "Sunshine", a yo-yo blogger of Tik Tok.
On September 2, he released a video of himself playing yo-yo, and added a 5-second Igawa dance clip at the end, which won 2.06 million likes and gained hundreds of thousands of fans.
After the popularity of the short video platform reached its peak, Igawa Yu Ri was also invited by the live broadcast platform Huya to play the glory of the king with the game anchor Vulpix. After losing, I turned off the makeup directly in the live broadcast room, and the topic was by going up one flight of stairs.
According to the statistics of the third party, the first show of Tiger Tooth, which was broadcast live by Igawa in Yu Ri, rose by 270,000 powder that night and gained more than 6,543.8+0.9 million barrage. One of the die-hard fans, "I am Little Tiger Tooth", drew nearly 5,000 barrage for her.
The picture comes from the internet.
Traffic and Controversy Qi Fei, Will Pure Desire Wind Be the Next Traffic Password? Traffic is often accompanied by controversy, and Igawa Yu Ri is not a female classmate without stories.
Her pure desire was questioned by many netizens as playing the edge ball and soft pornography. Some people even directly rated her as "scraping the ceiling" because of her tongue nails, love to pinch her neck and some clothes, saying that she was playing the game of scraping the ball under the guise of pure desire for the wind.
Comments under Igawa's Weibo account.
Coupled with the once-heated love affair, Igawa's every move is controversial. Since August, she has dyed her hair from black to gold, changing the pure style in the past and emphasizing the word "impure" in the account profile.
She changed the background of her account to a photo of a message wall, and the phrase "girls should look like they don't" in the photo seems to be in response to outside disputes and doubts.
And this is not the first time that pure desire has been questioned so much.
What is "pure desire"? Simply put, it is pure and sexy. These are two contradictory concepts, so some annoying people call them "both acting and standing"
The "Little Sally", who once became popular with The Blue Shirt, is regarded as another representative of pure desire, and the controversy about her wiping the ball and kissing up to men has never stopped.
Just a few days ago, a chestnut Sally who participated in the offline auto show was questioned about gaining weight and sent a video to laugh at herself as a "slightly fat ceiling", indicating that weight loss was put on the agenda.
This move was once again ridiculed on platforms such as Weibo and Douban, and was considered as a counterattack against him for flattering men and playing the edge ball.
However, despite the constant controversy, it is undeniable that there is a pure wind of desire blowing on the Internet, with Shimada Hanzo Forest in front and Little Sally Zi and Igawa Kei Yu Ri behind.
No matter in Tik Tok, Little Red Book and Bi Li, you can find all kinds of pure makeup, pure wear and high exposure photos by searching with "pure desire" as the key word.
On the other hand, pure desire, as a personal style, has no positive or negative position. Everyone has the freedom and right to control his own style and should not be criticized at will.
However, there are too many small moves to do soft porn under the banner of pure desire, which makes the existence of this phenomenon full of so many doubts and controversies.
However, in the current traffic ecology, there is always more controversy and more traffic. In a short time, pure desire is still a traffic password. Has won, and will continue to win one after another in the future.
Only up to now, there are still many netizens who brush the "pure desire ceiling" again and again in Tik Tok and still can't understand: How did the pure desire wind become popular? Why can it be so red?
It's a little difficult to fully understand, but when the handsome guys started to take off the same dance given by Igawa, many girls also got the pleasure of watching Igawa dance by boys in the comment area.
Even in the Igawa distribution challenge, the competition between "pure boys" was set off.
After all, pure desire, sweetness, temperament, so many tricks and styles. In the final analysis, it is just a "reasonable face."