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What about the baking industry?
China's baking industry's current market situation is the brand more and scattered, the overall concentration is not high, currently ranked in the first few companies, the highest annual sales revenue of only about 300 million, the highest market share is not more than 3%. It can be said that now the entire baking industry has not been a truly nationally recognized brands, there is no enterprise has formed a national sales network. Unlike other industries such as instant noodles, beverages, etc., the top few companies almost occupy more than 60-70% of the national market share.

From the point of view of the regional development of China's baked goods, Shanghai, Guangzhou and other cities in the south of the reform and opening up earlier, the degree of openness is higher, so by the influence of the West Point is also larger than the north and the central and western regions, so Shanghai, Guangzhou, represented by the southern region of the bakery industry market is more developed. And the northern region represented by Beijing, Shijiazhuang, Tianjin, Jinan, Shenyang, Changchun, Harbin, Hohhot, Yinchuan, and the central and western regions such as Xi'an, Chengdu, Zhengzhou, Taiyuan, Urumqi and so on, the development of bakery industry is relatively late, but the market's consumption ability and consumption level are rapidly improving, the late-comer's advantage is obvious, and the momentum of development is rapid and the investment in the bakery industry is obviously higher than that in the coastal developed regions.

China's bakery industry development from the first and second tier city residents gradually to the third and fourth tier cities, and even the rural market direction began to penetrate, due to the influence of Western culture, bread, cookies and other baked goods gradually become the breakfast staple food of China's residents. And from the age group point of view, the consumer group of baked goods is gradually expanding, from children to the elderly are covered