Haidilao can not be joined. (As of January 2020)

Haidilao is a Sichuan hot pot to operate the main hot pot, the integration of the characteristics of the hot pot around the large-scale cross-provincial direct operation of catering brand hot pot restaurant, full name is Sichuan Haidilao Catering Co. As of January 2020, Haidilao only directly operated chain of hot pot restaurants, no franchise.

In 1994, the chairman of Haidilao Zhang Yong and his partners, four people in partnership in the city of Jianyang, Sichuan Province, founded a hot pot store called "Haidilao hot pot city", when the hot pot store only four tables. Nowadays, Haidilao has more than 100 directly-managed chain restaurants in China, South Korea, Japan, Singapore, the United States and other countries. Haidilao as of October 2019 Haidilao market capitalization of 200 billion Hong Kong dollars.

Haidilao is known for its good service attitude. Because there are a lot of diners and often a queue, the restaurant offers free manicure, shoes and hand care for waiting customers; free drinks, snacks and fruits. And the waiters come from all over the world, so you can find hometown service with a warm attitude. The service is thoughtful, even in the bathroom, including turning on the faucet, squeezing hand sanitizer, handing hand towels and so on.

Expanded Information

Directly operated chain stores advantages and disadvantages

I. Advantages

1, can effectively show the strength of the company, provide image norms. Especially the flagship store image display is very persuasive and reference, while more effectively improve brand awareness and reputation.

2, the company directly face consumers, understand the characteristics of consumer demand, help brand companies to obtain the most effective market information. Provides first-hand information for the company's decision-making.

3, with direct control, easy to operate and manage, can timely and accurate implementation of the company's marketing concepts, policies and policies.

Two, disadvantages

1, small autonomy of member stores, enthusiasm, creativity and initiative is limited;

2, the need to have a certain scale of its own capital, the speed of development is limited;

3, large-scale direct chain store management system is complicated, easy to produce bureaucratic operations, so that the transaction costs of the enterprise is greatly increased.

Baidu Encyclopedia - Haidilao

Baidu Encyclopedia - Directly Operated Stores

China Economic Net - Haidilao Supply Chain Survey