Crispy Rice has a shelf life of one year.

Began in 1995, Mars China's homegrown brand, it is a derivative of Dove chocolate, the product is a unique combination of chocolate with milk and crispy rice

In 1995, the Crispy Rice brand was born in China, which is Mars China's homegrown brand.

In 2010, Mars positioned Rice Krispies as a parent brand. Mars has found that children who are exposed to chocolate during their formative years maintain the habit of enjoying it regularly in adulthood.

The Crispy Rice brand is therefore aimed directly at parents, and by communicating with parents and earning their trust, it hopes to understand and promote the intimate relationship between parents and children, and to become the chocolate brand that will win over the next generation of consumers. Before Crispy Rice, there was no such brand in the Chinese market.

Chocolate (also translated as chocolate), native to Central and South America, its originator is "xocolatl", meaning "bitter water". Its main raw material cocoa beans produced in the equator within 18 degrees north and south latitude of the narrow strip. When used as a beverage, it is often called "hot chocolate" or cocoa.

Early chocolate is a greasy drink, because the fried cocoa beans contain more than 50% fat, people began to add flour and other starchy substances to the drink to reduce its greasiness.

In the early 16th century, Spanish explorer Hornando Cortez discovered in Mexico that local Aztec kings drank a drink made from cacao beans with water and spices, and Cortez tasted it and brought it back to Spain in 1528, where he planted a cacao tree on a small island in West Africa.

The Spaniards ground the beans into a powder, added water and sugar to it, and heated it to make a drink called "chocolate," which was very popular. Soon the Italians learned how to make it, and it soon spread throughout Europe.