Although moon cakes are not very technical food. The moon cakes launched by Maotai this year are from Maotai International Hotel, a Chinese-style star-rated business and leisure hotel invested and built by Guizhou Maotai Liquor Co., Ltd., which opened in 20 16.
According to the official introduction, these are two mooncake gift box sets named Yuhu Welcoming the Moon and Flowing Heart.
Yuhu Moon-welcoming Gift Box contains 2 pieces of Guangdong-style rattan pepper beef, 2 pieces of Guangdong-style egg yolk white lotus seed paste, 2 pieces of Guangdong-style golden leg five kernels and 2 pieces of charcoal-roasted walnut jujube paste, and the price is 188 yuan/box; The gift box of Liuxin moon cake contains two pieces of four Liuxin flavors, namely, durian, black truffle, sucrose-free milk yellow and milk yellow. The price is 3 18 yuan/box.
From the perspective of price positioning, the price positioning of Maotai mooncakes is too high, and from the perspective of cost performance, it is not a very successful product, and it has been hyped by scalpers at a high price, which has destroyed market stability.
In my mind, the price of moon cakes should be more close to the people. However, looking at the food labels of these two moon cake gift boxes, we can see that they do not contain any ingredients of Moutai, which is no different from the ingredients of conventional moon cakes.