In order to ensure the high starting point, high quality and high level of activities, it is often necessary to make a detailed activity plan in advance, which is a written plan for an activity. Then how to make a scientific activity plan? The following is the theme planning scheme of bank Valentine's Day activities (selected 5 articles) compiled by me for your reference only, and you are welcome to read it. Theme planning scheme for Valentine's Day activities of banks 1
I. Overview of activities:
Theme of activities: Crossing the Que Bridge hand in hand, Meeting in xx Activity Time: tentative date: xx, xx, xx
Activity object: XX bank debit card holders (family or couple)
Activity scope: Nanjing Branch's business outlets and community outlets
Activity purpose: to spread the popularity of XX bank through interactive experience and novel activities, to increase the quality of existing customers and expand the number of new customers in the interaction between customers and staff.
second, pre-event publicity
material publicity:
1. Pre-event posters and leaflets are provided to publicize the event.
2. put promotional materials in the communities around the business outlets, office buildings and cooperative units to promote the activities.
telemarketing:
3. Each business outlet invites customers to participate in activities by telephone invitation and on-site visit.
Media promotion:
4. Publish the relevant information of this event in the form of soft text on the WeChat public platform of xx Bank as one of the online promotion channels.
III. Activity content:
(1) Overall activity wall in Chinese Valentine's Day
1. A activity background wall is placed at the business outlets, with a love pattern or a LOGO pattern of xx Bank printed on it.
2. Insert roses in the LOGO designated on the background wall
3. Customers go to the business outlets to take photos in front of the background wall and send them to the circle of friends to collect a rose.
(2) Selection of photographic works
The business outlets collect photographic works taken in front of the silhouette wall. Participating customers can pose in various poses in front of the silhouette wall, and take photos taken in front of the silhouette wall as entries.
(3) Fate Wall Searching for a Destiny Person
Collect customer information that needs marriage and make friends, fill in the form, and put it on the Fate Wall as an auxiliary function of the whole activity wall, which also makes the whole activity more suitable for the theme related to Tanabata.
IV. Rules of activities:
1. With the theme of "Crossing the Que Bridge hand in hand and meeting in Hengfeng", the pose in the silhouette wall is used as the expression form of the photographic works to select the best works.
2. participating customers can bring their own shooting tools or be assisted by bank staff.
3. during the activity, the evaluation criteria are: the degree of gesture expression, creativity and novelty conveyed by the posture of the participating customers in the silhouette wall as the evaluation criteria. Chapter 2
On the eve of Valentine's Day, in order to give back to customers, xx Branch launched a special Valentine's Day activity of personal e-banking with the theme of "One Hundred Years of xx Students Accompany".
1. Time
2xx x month x day-x month x day
2. Target
Personal online banking and mobile banking customers of xx Branch
3. Content
(1) Free online banking, * * * sweet gift
March x day-x day, individual customers hold valid identity documents. The number of gifts is limited until they are delivered.
(II) Easy account transaction, happy to win the New Year gift
During the activity, individual customers can win the prize by making more than X designated transactions through online banking and mobile banking. Enjoy X prizes and give X tablets of Apple iPad2; Enjoy x prizes, each with x exquisite USB flash drives.
The designated transactions include transfer and remittance, time deposit, online payment, credit card transfer, agency payment, investment and wealth management (including xx wealth management plan, foreign exchange, gold, two-way treasure, funds, national debt, third-party depository, bank transfer and B-share bank-securities transfer), settlement and sale of foreign exchange, inter-bank cash management and other transactions.
iv. explanation
1. the transaction data of this activity is subject to the system data of BOC.
2. After the event, xx will announce the winners in xx Evening News and send a notification message to customers. Please pay attention in time. Please bring your valid ID card to the online banking bank to receive the prize.
3. The two prizes won in this activity are different at the same time, and the prize with higher value shall prevail.
4. All gifts cannot be exchanged for cash, and the final interpretation right of this activity belongs to xx Branch. Theme planning scheme of bank Valentine's Day activities Chapter 3
The operation of preferential merchants has always been the focus of the most intense competition among banks. Due to the characteristics of preferential merchants, problems such as serious homogenization, blind pursuit of scale, low maintenance efficiency, poor publicity effect, and poor cooperation have appeared in all trades, and merchants have gradually lost their enthusiasm, which is an opportunity and a challenge for XX Bank. In order to carry out the in-depth business of merchants more effectively and build the leading brand of our bank card, a catering activity with the theme of dessert was initially planned in 2xx. By screening out merchants with good reputation, good brand and everyone's recognition in the XX market, the cardholders were rewarded with a discount on XX cards, which brought about a burst of merchants with word-of-mouth effect, thus achieving a good situation in which merchants, cardholders and XX Bank won.
I. event planning
Event theme:
"True love lasts forever, and XX goes with you!" XX bank x discount season
activity orientation:
white-collar workers, young people.
Activity time:
March X, 2xx-June XX, 2xx
Participants:
Gold card customers of Industrial Bank
Activity content: During March X, 2xx-March XX, a dessert shop will be launched every day, and gold card customers of XX Bank who meet the standard will receive a meal voucher, with which they can enjoy an X discount on the specified package.
business name activity content activity time
XXXX specified package x discount every Monday
XXXX specified package x discount every Tuesday
XXXX specified package x discount every Wednesday
XXXX specified package x discount every Thursday
XXXX specified package x discount every Friday
2. Activity promotion
1. Newspaper promotion: website homepage and activity column are promoted
2.
4. electronic display screen: electronic display screens of branches are used to promote activities.
5. Publicize widely; Soft-text publicity was conducted in the mainstream media before and during the event.
6. Broadcast publicity.
merchant channels
1. Make activity signs uniformly to remind customers.
2. Arrange X-display stands, posters/stickers/billboards/leaflets according to the specific conditions of each merchant.
3. Broadcast the activities in the store, and broadcast them continuously.
4. set up XX bank activity channel to publicize the activities. Chapter 4
Theme planning scheme for Valentine's Day activities in banks
1. Event time
2xx February 13th-2xx February 14th
2. Event gifts
Roses (packaged) and exquisite cards (written in advance with the customer's name at the end)
3. Event contents
1.
2. All the top 14 customers who go to the outlets to handle business will be given a warm rose;
3. Customers who deposit time with the other half will receive a rose;
in April and February, potential customers who deposit more than 5, yuan will also receive a rose; Chapter 5
1. Theme of the activity: "Valentine's Day Marketing"
The theme of this activity is "Valentine's Day Marketing", which aims to express the sincere desire of the bank to share the fruits of hard work and create a better future with high school and mass customers, and to spread the business philosophy that the bank's personal banking business is customer-centered and committed to achieving "win-win" for silver customers. On this basis, banks can refine the main "selling points" of activities as sub-topics according to the characteristics of their own activities.
II. Activity time:
2xx from September 26th to October 31st.
III. Purpose of the activity:
Taking Valentine's Day as the tipping point, focusing on personal high school customers and cardholders, focusing on consolidating and developing customers, promoting the use of savings cards, and increasing the fee of Express Express Express, we will focus on expanding the shopping, tourism, catering, entertainment markets and related markets, at the same time expanding the product coverage, promoting the multi-frequency and multi-variety use of customers, and promoting the all-round development of personal banking business; At the same time, through the "Valentine's Day Marketing" campaign, we will establish the brand social image of our bank, enhance customers' knowledge and feelings about our three-level personal financial services (VIP service, community service and self-service), improve the distribution efficiency of electronic channels, and effectively improve business performance.
IV. Contents of activities
Activities mainly include the following contents:
(1) "Happy Delivery of Valentine's Day Marketing Products" promotional gift activities.
In order to encourage cardholders to spend by credit card and make paperless payment, promote the rapid growth of various business volumes of bank cards and self-service devices, and at the same time maintain and enhance the competitive advantage of Express Huitong business and promote the sustained and rapid development of remittance business, the following preferential promotion and gift-giving activities are specially carried out:
1. "Valentine's Day Marketing. Self-service Gift-giving"
(1) During the activities, customers who hold our savings card and pay twice on self-service devices in the whole province can First come, first served, until it is delivered. The voucher must be the payment voucher of the same savings card. After the gift is exchanged, our bank will take back the payment voucher.
(2) Customers who sign the payment agreement during the activity can get a gift worth 2 yuan. Send it as soon as you sign the contract, one for each household, on a first-come-first-served basis, until it is delivered.
event gifts are purchased by banks themselves.
2. "Valentine's Day Marketing. Card Celebration Double Festival"
(1) During the activity, the annual fee for the card will be exempted.
(2) If the spending by credit card reaches a certain standard, you can collect the gifts of corresponding standard at the designated place of the local CCB with the POS documents and bank cards of consumer transactions until they are collected.
if the credit card spending reaches 1 yuan (inclusive) or above, give gifts worth 1 yuan;
if you spend more than 5, yuan (inclusive) by swiping the card, you will be given gifts worth 15 yuan;
if you spend more than 1, yuan (inclusive) by swiping the card, you will be given gifts worth 2 yuan;
spending more than 2, yuan (inclusive) by credit card, giving gifts with value of 3 yuan;
gifts should fully cater to customers' psychology of leisure shopping during festivals. suggestions for spending less than 5, yuan by credit card are zoo tickets, park tickets, package tickets for fast food institutions with elegant dining environment such as McDonald's around shopping malls, etc., which are determined by banks themselves.
according to the local actual situation, all banks should actively screen 3-4 special merchants with large consumption transactions, such as large shopping malls, high-end hotels, high-end restaurants, etc., and take the form of on-site gifts to customers whose consumption reaches the standard that day to enhance the sensational effect of the event.
since the activity lasts for more than one month, all banks should reasonably arrange the rhythm of gift delivery and determine the number of gifts of all grades every day, and the gifts will be delivered on the same day; At the same time, all banks should actively do a good job in giving gifts to customers with different cards.
3. During the activities of "Valentine's Day Marketing, Express Huitong Discount"
, the remittance fee of Express Huitong will be reduced by 2%.
(2) "Valentine's Day Marketing. Products Happy Delivery" outlets, a silver product display and quality service activities.
Take the business outlets as the unit to carry out the "Valentine's Day Marketing, Happy Delivery of Products" quality service and a silver product display activity. The main contents of the activities are as follows:
1. The business outlets uniformly hang publicity banners, and post and place the marketing activity posters and activity publicity leaflets issued by provincial branches (recently issued) to attract customers' attention with novel and rich visual appeal.
2. tellers in outlets wear work badges uniformly, which increases the affinity of employees and highlights the warm and cordial service image of our employees.
bank marketing activity plan 3 activity plans
3. During the activity, outlets must set up special publicity information desks and be equipped with storage guides to strengthen dynamic promotion, guide customers to handle ordinary deposit and withdrawal and payment services through self-service channels provided by the Bank, and actively do related redemption work.
4. Actively carry out the quality service of outlets, improve the counter service quality of Express Huitong and other businesses, strengthen the communication between counter staff and customers, and effectively enhance the service image of outlets.
5. Do a good job in providing green channel services to customers, provide preferential services to customers in strict accordance with relevant requirements, and create a good holiday service environment for customers.
(3) Community activities of "Valentine's Day Marketing and Happy Delivery of Products".
1. expand the penetration of community marketing, close community relations, and steadily promote community marketing as planned.
Seize the favorable opportunity of Mid-Autumn Festival and National Day to carry out the community marketing activities of "Valentine's Day Marketing and Happy Delivery of Products", and steadily promote the second phase of community marketing. Through the close combination of high-quality service, outdoor display, community finance class and community publicity of marketing team in community financial service outlets, the Bank will establish its community service image in an all-round way, strengthen the links between community financial service outlets and target communities, close the feelings between outlets and community customers, and steadily promote community marketing.
2. determine the target customers in the community, actively expand the relevant business volume and effectively improve the business performance of community marketing.
(1) Actively expand the business of Express Huitong
All banks carry out marketing activities to enjoy remittance concessions with student ID cards or admission notices.