Traditional cultural style
China has a long history and culture, and the application of traditional culture in packaging design is also very common, such as traditional painting elements, calligraphy characters and so on. Traditional elements such as Dunhuang art, charm of Han and Tang dynasties, blue and white porcelain can be applied to packaging design, which makes the products show nationality and regional culture immediately.
Simple modern style
Simplicity and modernity are popular styles in today's society. Simple lines, bright colors and elegant fonts can effectively enhance the overall image of the product and support recognition. Some high-tech sharp weapon plates, science and technology products, office equipment and so on use this style.
Cartoon style of illustration
In today's market environment, cartoon and illustration elements have become popular design patterns. This style refers to the packaging design with cute and interesting shapes as its main features. Like improving the vitality and interest of products, the audience is also wider. This design can be oriented to some markets dominated by young people and heterogeneous groups such as food, cosmetics and home, so it is very popular.
Realistic style
Realistic packaging design refers to the design that hopes to reflect the truest external world and the trend of the times. Real-time photos, reproduction of food pictures, positioning simulation and other forms, so that consumers can intuitively impress the taste and texture characteristics of goods. Many daily necessities, consumer goods and daily necessities often adopt this style, thus highlighting its concern and persistence in the product itself.
Fashion style
Fashion style emphasizes fashion elements, with the characteristics of emerging, avant-garde, avant-garde and subculture led by fashion, and adds some bold colors, graphics and shapes to the packaging. This style is usually to attract young, fashionable, creative and personalized consumers' beliefs, and is also used in industries with intensive demand for advantages such as clothing, watches, jewelry, perfume and various health care products.
In short, the packaging design style is flexible and changeable, and many styles are often used in combination to create visual aesthetic effects that meet the needs of customers and conform to the basic psychology and consumption norms of the consumer market. Only by choosing a suitable style, combining with some good norms, professional knowledge and other considerations, can the product characteristics and vision image be perfectly matched and realized by paper packaging and other expressions.
Zhonghui Design Packaging Design Works
The above is the design solution of Zhonghui, a professional packaging design company. I hope it will help you.