The training goal is to professionally cultivate application-oriented high-level professionals with comprehensive moral, intellectual, and physical development needed for socialist construction, focusing on the grassroots. In terms of political ideology and morality, support the party's basic line, love the motherland, and have the spirit of serving the people wholeheartedly; abide by the law and have good social ethics and professional ethics. In terms of business knowledge and abilities, students should not only have basic theoretical knowledge of advertising, but also be proficient in basic art skills and computer graphic design skills; they should also have strong hands-on ability and practical work ability, and be innovative and have the ability to learn independently. The basic part of learning enables students to master a solid foundation of computer applications and be able to independently solve problems when encountering computer failures so as not to affect work progress. Learning graphic design software enables students to master the skills and software application knowledge required in the computer advertising design industry, and have the ability to independently complete the design and production of graphic works. Learn the basics of art and cultivate students' sense of beauty and color application knowledge so that students have good hand-painting abilities and can independently create hand-painted works. Learning graphic practice allows students to personally understand the basic principles and techniques of advertising design and production, master the specifications and knowledge of product packaging, book binding, print advertising, company CI and other related work, master the basic process of advertising design, and have professional skills The comprehensive ability of design talents.

Practice case design, allowing students to improve their comprehensive application capabilities in actual work cases, so as to prepare for the final battle when entering the workplace. Practical graphic courses include: learning commercial font design, special effect fonts, and POP advertising font design. POP advertising posters, poster design, exhibition board design, recipes, business cards, photo editing, cutout, and CD design. Learn CIS corporate image planning: logo VI, manual, design and production. ?