Subsequently, Simba immediately started the live broadcast, tore open the XXX bird's nest package sold in the live broadcast room, personally screened the so-called "bird's nest silk" for the audience, and showed the inspection certificate on the spot to prove innocence. Finally, he said angrily in the live broadcast room on the spot that he would investigate and prosecute the rumors!
Just when countless people who eat melons thought that the dust had settled and the counterfeiters would lift a stone to lick their own feet, they didn't expect the counterfeiter Wang Hai to explode the "killer" and further directly release the "inspection certificate", bluntly saying that Simba bird's nest is not a bird's nest product at all, but a drink.
165438+1On October 27th, Simba responded to the bird's nest incident, saying that Xinxuan now proposed an advance payment scheme, "recalling all' Zhi Ming' brand bird's nest products sold in Xinxuan's live broadcast room, and assuming the responsibility of returning one bird's nest" (* * * sold 57,820 orders, with the sales amount of15,440.
Simba said: "This' Zhi Ming' brand bird's nest product is really a bird's nest flavor drink and should not be promoted as a bird's nest product. In this incident, the newly-elected team lacked sufficient professional knowledge about the bird's nest industry in terms of product selection and quality inspection, and failed to recognize that the product information provided by the brand had exaggerated propaganda content, omissions, and my impulsive reply, which triggered a storm of public opinion. Once again, I sincerely apologize to consumers and all walks of life. "
Extended data
CCTV commented that the anchor sold fake bird's nest;
165438+1On the afternoon of October 30th, CCTV Evening News commented on "Simba sells fake bird's nest", saying that some live broadcasts win by marketing, not by quality, brand or cost performance. Too many so-called internet entrepreneurial stories have repeatedly proved that paying too much attention to marketing often won't last long.
At present, the problems in this industry need to arouse everyone's vigilance. It is impossible to rejuvenate the country through industry and shout for a strong country. Relying on persistence and innovation, persistent pursuit of quality and down-to-earth work. Don't let disorderly "bringing goods" add chaos to the transformation and upgrading of China manufacturing.